Marketing career cluster icon The Marketing Career Cluster® focuses on planning, managing, and performing marketing activities to reach organizational objectives.

Career Cluster Pathways

"null"The Marketing Career Cluster® has five career cluster pathways to guide students to their desired occupation in architecture and construction.

  • Marketing Management
  • Professional Sales
  • Merchandising
  • Marketing Communications
  • Marketing Research

Source: Advance CTE




To help students learn more about careers in marketing, download and distribute the Marketing College and Career Planning Guide.

Professional Associations

"null"Marketing teachers should get involved in at least one career and technical education (CTE) professional association. They are excellent sources of career cluster-specific teaching tools, ideas, networking, and mentors.

The following associations are related to careers in marketing:



Career Cluster News

TWC Resources

Additional Resources