Published on TX CTE Resource Center (https://www.txcte.org)

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Description
During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 

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Source URL: https://www.txcte.org/node/177091/all-content

Links
[1] https://www.txcte.org/sites/default/files/resources/documents/Lesson%20Plan%20Focusing%20on%20Marketing%20Segments_0.docx