1. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  2. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  3. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns. 
  4. Scope and Sequence: Advertising

    • Resource ID: 19485
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS...
  5. Lesson Plan: Careers in Advertising

    • Resource ID: 14268
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
  6. Lesson Plan: Promotion Involves Communication

    • Resource ID: 14348
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
  7. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  8. AG Explorer

    • Resource ID: AG-G-001
    • Grade Range: 9, 10, 11, 12
    National FFA and Discovery Education have joined forces to create a robust, comprehensive career resource to help you explore the broad range of careers within the industry of agriculture. AG explorer will help you find your agriculture career.
  9. CTE Mentor Program Introduction

    • Resource ID: FLS0
    • Grade Range: N/A
    This video provides a brief introduction to the Texas Education Agency's CTE Mentor Program and gives an overview of the various program components designed to provide support for beginning CTE teachers.
  10. Foundational Learning Session 1: Unpacking Standards

    • Resource ID: FLS1
    • Grade Range: N/A
    This is the first in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. This foundational learning session focuses on how to unpack TEKS to ensure your instructional planning results in...
  11. Foundational Learning Session 2: Student Learning Objectives

    • Resource ID: FLS2
    • Grade Range: N/A
    This is the second in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. This foundational learning session focuses on how to generate student learning objectives from unpacked state...
  12. Foundational Learning Session 3: Activities

    • Resource ID: FLS3
    • Grade Range: N/A
    This is the third in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. In this session, be prepared to use one of the student learning objectives you developed during Foundational Learning...
  13. Foundational Learning Session 4: Knowledge of Students

    • Resource ID: FLS4
    • Grade Range: N/A
    This is the fourth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. For this session, please have your class rosters available for review.
  14. Foundational Learning Session 5: Classroom Management

    • Resource ID: FLS5
    • Grade Range: N/A
    This is the fifth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. This session describes concrete approaches you can use to promote positive student behaviors and to cultivate a...
  15. Foundational Learning Session 6: Differentiation

    • Resource ID: FLS6
    • Grade Range: N/A
    This is the sixth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. In this session, teacher's will use the T-TESS Instruction Dimension 2.4: Differentiation rubric to evaluate...
  16. Foundational Learning Session 7: End-of-Year Reflection

    • Resource ID: FLS7
    • Grade Range: N/A
    This is the seventh in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. In this session, we discuss ways in which you can approach end-of-year reflection and harness your strengths to...
  17. Foundational Learning Session 8: Building Community & Business Relationships

    • Resource ID: FLS8
    • Grade Range: N/A
    This is the eighth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. In this session, we explore ways in which you can bolster your CTE program through relationships and...
  18. Administrator Foundational Learning Session 1: Why Do We Need to Support Beginning Teachers?

    • Resource ID: AFLS1
    • Grade Range: N/A
    The CTE Foundational Learning Sessions are a set of videos designed to educate administrators on the importance and benefits of Career and Technical Education. The first foundational learning session video discusses the importance of supporting beginning CTE teachers.
    Career and...
  19. Administrator Foundational Learning Session 2: The Benefits of a Supportive CTE Environment

    • Resource ID: AFLS2
    • Grade Range: N/A
    The second administrator foundational learning session details the myriad benefits that that a supportive CTE environment will produce.
    By supporting new teachers administrators are cultivating a sense of self-efficacy within them. These strong mentor/new teacher relationships will help...
  20. Administrator Foundational Learning Session 3: Building Business & Community Relationships

    • Resource ID: AFLS3
    • Grade Range: N/A
    One way to bolster CTE programs in schools is to build relationships and partnerships with local businesses and the community as a whole. By expanding the CTE vision outwards into the surrounding community you are tapping into a vast pool of resources. Business and community partnerships have...