1. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  2. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  3. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns. 
  4. Scope and Sequence: Advertising

    • Resource ID: 19485
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS...
  5. Lesson Plan: Careers in Advertising

    • Resource ID: 14268
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
  6. Lesson Plan: Promotion Involves Communication

    • Resource ID: 14348
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
  7. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  8. AG Explorer

    • Resource ID: AG-G-001
    • Grade Range: 9, 10, 11, 12
    National FFA and Discovery Education have joined forces to create a robust, comprehensive career resource to help you explore the broad range of careers within the industry of agriculture. AG explorer will help you find your agriculture career.
  9. Roadtrip Nation

    • Resource ID: Coun-RoadtripNation
    • Grade Range: 7, 8, 9, 10, 11, 12, Postsecondary
    These stories form the basis of our career exploration products—including an educational curriculum, personalized online tools, video content, bestselling books, and live events.
  10. Texas Genuine

    • Resource ID: Coun-TexasGenuine
    • Grade Range: 9, 10, 11, 12
    Explore career fields and the college programs that get you there!
  11. Texas Career Check

    • Resource ID: Coun-TxCareerCheck
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Texas Career Check is brought to you by The Labor Market & Career Information (LMCI) Department of the Texas Workforce Commission.
  12. Texas Reality Check

    • Resource ID: Coun-reality
    • Grade Range: 8, 9, 10, 11, 12, Postsecondary
    It's difficult to predict the future, but it's never too early to start planning for it. Texas Reality Check will show you how much your living expenses will cost, and the amount of money you will need to earn to pay for them. 
  13. Texas Crews

    • Resource ID: Coun-Crews
    • Grade Range: 9, 10, 11, 12, Postsecondary
    The Texas Consumer Resource for Education and Workforce Statistics (Texas CREWS) is an interactive dashboard tool providing comparative information about Texas public 2-year and 4-year postsecondary institutions.
  14. ApplyTexas

    • Resource ID: Coun-ApplyTx
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Many schools, one application
  15. Student Counseling Resources

    • Grade Range: 7, 8, 9, 10, 11, 12, Postsecondary
    This binder contains Texas CTE program, college, and career website links and descriptions.
  16. Non-Verbal Communication with the use of a Zam

    • Resource ID: 15756
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    A Zam Communicator is a device that allows a person who has a speech impairment to communicate by spelling out words using a keypad or by pressing on an icon to display a message.  It is specifically designed to be used between patients and medical professionals.  
  17. Universal Design for Learning - Instruction for all Populations in CTE

    • Resource ID: 15760
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    This video provides an outline of Universal Design for Learning principles useful for working and instructing all students including special populations enrolled in Career and Technical Education (CTE) courses.
  18. The Process of Response to Intervention (RTI)

    • Resource ID: 15758
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    Response to Intervention (RTI) is an approach which is used to identify and support students with learning and behavior needs.  In this video, the process as well as the benefits of RTI are described.
  19. Reauthorization of the Elementary and Secondary Education Act (ESEA)

    • Resource ID: 15672
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    This video discusses the reauthorization of the Elementary and Secondary Education Act (ESEA) and how teachers are impacted.  ESEA was reauthorized in 2015 as the Every Student Succeeds Act by President Barack Obama.
  20. Advantages of Professional Learning Communities - Improving Career and Technical Education (CTE) Instruction

    • Resource ID: 15732
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    Professional learning communities involve an ongoing process in which educators work collaboratively to discuss, implement, and make changes to instructional practices as needed. The focus is on continuous improvement in teaching as well as in student learning.