1. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  2. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  3. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns. 
  4. Scope and Sequence: Advertising

    • Resource ID: 19485
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS...
  5. Lesson Plan: Careers in Advertising

    • Resource ID: 14268
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
  6. Lesson Plan: Promotion Involves Communication

    • Resource ID: 14348
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
  7. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  8. Lesson Plan: Business Operations and Organizational Structures

    • Resource ID: 11482
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn to identify organizational and managerial structures of business, as well as levels and functions of management.
  9. Lesson Plan: Financial Planning in Business

    • Resource ID: 11484
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn to recognize important financial questions that must be answered in a business and explain essential financial statements.
  10. Lesson Plan: Foundation of International Business

    • Resource ID: 11488
    • Grade Range: 9, 10, 11
    In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.
  11. Lesson Plan: Production, Distribution, and Other Business Operations

    • Resource ID: 11492
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn about the production/manufacturing process and channels of distribution and intermediaries for goods and services.
  12. Lesson Plan: Prices in Private Enterprise System

    • Resource ID: 11502
    • Grade Range: 9, 10, 11
    This lesson provides an overview of how prices are determined in a private enterprise system and includes student activities.
  13. Business Management and Administration: Cultural Challenges in Global Business

    • Resource ID: 11504
    • Grade Range: 9, 10, 11
    This lesson focuses on students learning the basics of business ethics. Students will create a skit based on an unethical situation and the resolution to said situation. 
  14. Lesson Plan: World Market Economy

    • Resource ID: 11520
    • Grade Range: 9, 10, 11
    In this lesson, the students will differentiate between the types of economic systems with emphasis on the private enterprise system and the United States economy.
  15. Lesson Plan: Advertising, Special Events and Promotion

    • Resource ID: 11542
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn and understand how to use special event promotions to increase sales.
  16. Lesson Plan: Financial Exchanges

    • Resource ID: 11547
    • Grade Range: 9, 10, 11
    This lesson helps students gain a basic understanding of the different types of financial exchanges available and how this applies in their current lives as well as in their future.
  17. Lesson Plan: Legal Responsibilities of Financial Exchanges

    • Resource ID: 11555
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn about the legal responsibility of monetary exchange, recognize the importance of fulfilling monetary exchange terms, and develop ethical practices in money exchange.
  18. Lesson Plan: Importance of Being Accurate

    • Resource ID: 11557
    • Grade Range: 9, 10, 11
    This lesson is about understanding the fundamental principles of money and the importance of providing accurate information.
  19. Principles of Business, Marketing and Finance: Reconciliation

    • Resource ID: 11560
    • Grade Range: 9, 10, 11
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  20. Lesson Plan: Career Portfolio

    • Resource ID: 11573
    • Grade Range: 9, 10, 11
    This lesson will help students develop an effective career portfolio that will give them the confidence to speak about their accomplishments and work/volunteer experience with prospective employers.