1. Scope and Sequence: Social Media Marketing

    • Resource ID: 19489
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  2. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  3. Lesson Plan: Business Operations and Organizational Structures

    • Resource ID: 11482
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn to identify organizational and managerial structures of business, as well as levels and functions of management.
  4. Lesson Plan: Financial Planning in Business

    • Resource ID: 11484
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn to recognize important financial questions that must be answered in a business and explain essential financial statements.
  5. Lesson Plan: Foundation of International Business

    • Resource ID: 11488
    • Grade Range: 9, 10, 11
    In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.
  6. Lesson Plan: Production, Distribution, and Other Business Operations

    • Resource ID: 11492
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn about the production/manufacturing process and channels of distribution and intermediaries for goods and services.
  7. Lesson Plan: Prices in Private Enterprise System

    • Resource ID: 11502
    • Grade Range: 9, 10, 11
    This lesson provides an overview of how prices are determined in a private enterprise system and includes student activities.
  8. Business Management and Administration: Cultural Challenges in Global Business

    • Resource ID: 11504
    • Grade Range: 9, 10, 11
    This lesson focuses on students learning the basics of business ethics. Students will create a skit based on an unethical situation and the resolution to said situation. 
  9. Lesson Plan: World Market Economy

    • Resource ID: 11520
    • Grade Range: 9, 10, 11
    In this lesson, the students will differentiate between the types of economic systems with emphasis on the private enterprise system and the United States economy.
  10. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  11. Lesson Plan: Advertising, Special Events and Promotion

    • Resource ID: 11542
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn and understand how to use special event promotions to increase sales.
  12. Lesson Plan: Financial Exchanges

    • Resource ID: 11547
    • Grade Range: 9, 10, 11
    This lesson helps students gain a basic understanding of the different types of financial exchanges available and how this applies in their current lives as well as in their future.
  13. Lesson Plan: Legal Responsibilities of Financial Exchanges

    • Resource ID: 11555
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn about the legal responsibility of monetary exchange, recognize the importance of fulfilling monetary exchange terms, and develop ethical practices in money exchange.
  14. Lesson Plan: Importance of Being Accurate

    • Resource ID: 11557
    • Grade Range: 9, 10, 11
    This lesson is about understanding the fundamental principles of money and the importance of providing accurate information.
  15. Principles of Business, Marketing and Finance: Reconciliation

    • Resource ID: 11560
    • Grade Range: 9, 10, 11
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  16. Lesson Plan: Career Portfolio

    • Resource ID: 11573
    • Grade Range: 9, 10, 11
    This lesson will help students develop an effective career portfolio that will give them the confidence to speak about their accomplishments and work/volunteer experience with prospective employers.
  17. Practicum in Marketing: Project Management

    • Resource ID: 14247
    • Grade Range: 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  18. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  19. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  20. Lesson Plan: Risk Management

    • Resource ID: 14371
    • Grade Range: 11, 12
    In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.