1. Practicum in Marketing: Project Management

    • Resource ID: 14247
    • Grade Range: 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  2. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  3. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  4. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  5. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  6. Lesson Plan: Customer Relations and Marketing

    • Resource ID: 14405
    • Grade Range: 11, 12
    In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
  7. Lesson Plan: Employment Law and Ethics

    • Resource ID: 14399
    • Grade Range: 11, 12
    In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
  8. Lesson Plan: Businesses and Individuals Need Marketing

    • Resource ID: 14324
    • Grade Range: 11, 12
    This lesson provides the students opportunities to explore why businesses need marketing. 
  9. Lesson Plan: Competing for Market Segments

    • Resource ID: 14326
    • Grade Range: 11, 12
    In this lesson, students will learn to explain strategies to compete for different market segments.
  10. Lesson Plan: Marketing Yourself

    • Resource ID: 14332
    • Grade Range: 11, 12
    In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
  11. Marketing: Marketing in an Expanding Global Economy

    • Resource ID: 14354
    • Grade Range: 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  12. Lesson Plan: The Marketing Plan

    • Resource ID: 14393
    • Grade Range: 11, 12
    In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the class.  
  13. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  14. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  15. Lesson Plan: Career Exploration and Interview Skills

    • Resource ID: 14397
    • Grade Range: 11, 12
    In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
  16. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  17. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  18. Lesson Plan: Business Operations and Organizational Structures

    • Resource ID: 11482
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn to identify organizational and managerial structures of business, as well as levels and functions of management.
  19. Lesson Plan: Financial Planning in Business

    • Resource ID: 11484
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn to recognize important financial questions that must be answered in a business and explain essential financial statements.
  20. Lesson Plan: Foundation of International Business

    • Resource ID: 11488
    • Grade Range: 9, 10, 11
    In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.