1. Scope and Sequence: Practicum in Marketing/ Extended Practicum in Marketing

    • Resource ID: 19492
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing/ Extended Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief...
  2. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  3. Lesson Plan: Company Income Statements

    • Resource ID: 11522
    • Grade Range: 9, 10, 11
    In this lesson, students will determine factors of production, work on an income statement, calculate net income, and differentiate between fixed and variable costs.
  4. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  5. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  6. Lesson Plan: Personal Investment Plan

    • Resource ID: 11563
    • Grade Range: 9, 10, 11
    This lesson is an introduction to personal income and investing. It focuses on helping students put together a personal investment plan and familiarizes them with filling out a 1040 EZ. 
  7. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  8. Lesson Plan: Risk Management

    • Resource ID: 14371
    • Grade Range: 11, 12
    In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
  9. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  10. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  11. Lesson Plan: You Better Reconcile

    • Resource ID: 20036
    • Grade Range: 9, 10, 11
    In this lesson, students will determine the importance of reconciling a bank account.
  12. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  13. Scope and Sequence: Principles of Business, Marketing, and Finance

    • Resource ID: 19368
    • Grade Range: 9, 10, 11
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Principles of Business, Marketing, and Finance course scope and sequence within the Business Management and Administration Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of...
  14. Scope and Sequence: Advanced Marketing

    • Resource ID: 19490
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advanced Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  15. Lesson Plan: Production, Distribution, and Other Business Operations

    • Resource ID: 11492
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn about the production/manufacturing process and channels of distribution and intermediaries for goods and services.
  16. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
  17. Lesson Plan: Story Behind Economic Decisions

    • Resource ID: 11524
    • Grade Range: 9, 10, 11
    This lesson introduces students to the economic decision process. In this lesson, students will be expected to analyze various scenarios to determine the causes of various decisions. 
  18. Lesson Plan: Foundation of International Business

    • Resource ID: 11488
    • Grade Range: 9, 10, 11
    In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.
  19. Lesson Plan: Impact of Productivity

    • Resource ID: 11526
    • Grade Range: 9, 10, 11
    In this lesson, the student investigates the impact of productivity on product cost.
  20. Lesson Plan: Time Value of Money

    • Resource ID: 11551
    • Grade Range: 9, 10, 11
    This lesson explores the concept of time value of money and includes activities to practice calculating interest rates over allotted time periods.