1. Lesson Plan: Businesses and Individuals Need Marketing

    • Resource ID: 14324
    • Grade Range: 11, 12
    This lesson provides the students opportunities to explore why businesses need marketing. 
  2. Lesson Plan: Competing for Market Segments

    • Resource ID: 14326
    • Grade Range: 11, 12
    In this lesson, students will learn to explain strategies to compete for different market segments.
  3. Lesson Plan: Marketing Yourself

    • Resource ID: 14332
    • Grade Range: 11, 12
    In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
  4. Lesson Plan: The Marketing Plan

    • Resource ID: 14393
    • Grade Range: 11, 12
    In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the class.  
  5. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  6. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  7. Lesson Plan: Career Exploration and Interview Skills

    • Resource ID: 14397
    • Grade Range: 11, 12
    In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
  8. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  9. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  10. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  11. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  12. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  13. Lesson Plan: Customer Relations and Marketing

    • Resource ID: 14405
    • Grade Range: 11, 12
    In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
  14. Lesson Plan: Employment Law and Ethics

    • Resource ID: 14399
    • Grade Range: 11, 12
    In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
  15. Lesson Plan: Crime Scene Search

    • Resource ID: 13657
    • Grade Range: 10, 11, 12
    A big part of a police officer’s job is responding to crimes and crime scenes. It is crucial that evidence is found, protected, and properly collected to help find who committed the crimes and/or so it can be used in court for the criminal conviction of the suspect(s). This lesson...
  16. Lesson Plan: Development of Latent Prints

    • Resource ID: 13659
    • Grade Range: 10, 11, 12
    Crime Scene Investigators are often expected to develop latent fingerprints on items of evidence before comparisons of fingerprints can be made. In this lesson, students will learn about the different types of fingerprints and the chemicals used to pick them up at crime scenes. A lab is...
  17. Lesson Plan: LPSCS Patrol Techniques

    • Resource ID: 13663
    • Grade Range: 11, 12
    Through this lesson, the student will be able to identify why officers patrol and how they prepare for patrol, discuss the different methods and patterns of patrols, analyze scenarios that a patrol officer could have an impact on through patrolling, and create proposals about how the problems in...
  18. Lesson Plan: Crowd Control

    • Resource ID: 13685
    • Grade Range: 10, 11, 12
    There are times an officer will come across riotous crowds on the street. The officer needs to be able to safely control the crowds while working as a team with other officers. This lesson will introduce students to effective ways of crowd control operations performed by officers.
  19. Lesson Plan: Crash Scene Investigation

    • Resource ID: 13695
    • Grade Range: 10, 11, 12
    This lesson familiarizes students with the laws and policies regarding vehicle crashes, as there is a large amount of detail that goes into investigating and documenting a motor vehicle crash.
  20. Lesson Plan: Emergency Management

    • Resource ID: 13697
    • Grade Range: 10, 11, 12
    This lesson focuses on learning about emergency management, the Office of Emergency Management (OEM), Emergency Operations Plans (EOPs), the Texas Division of Emergency Management (TDEM), state emergency organizations, local emergency officials and organizations, and the role of law enforcement in...