1. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  2. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  3. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  4. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  5. Lesson Plan: Customer Relations and Marketing

    • Resource ID: 14405
    • Grade Range: 11, 12
    In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
  6. Lesson Plan: Employment Law and Ethics

    • Resource ID: 14399
    • Grade Range: 11, 12
    In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
  7. Lesson Plan: Businesses and Individuals Need Marketing

    • Resource ID: 14324
    • Grade Range: 11, 12
    This lesson provides the students opportunities to explore why businesses need marketing. 
  8. Lesson Plan: Competing for Market Segments

    • Resource ID: 14326
    • Grade Range: 11, 12
    In this lesson, students will learn to explain strategies to compete for different market segments.
  9. Lesson Plan: Marketing Yourself

    • Resource ID: 14332
    • Grade Range: 11, 12
    In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
  10. Lesson Plan: The Marketing Plan

    • Resource ID: 14393
    • Grade Range: 11, 12
    In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the class.  
  11. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  12. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  13. Lesson Plan: Career Exploration and Interview Skills

    • Resource ID: 14397
    • Grade Range: 11, 12
    In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
  14. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  15. Lesson Plan: Architecture Letter Model

    • Resource ID: 15523
    • Grade Range: 10, 11, 12
    In this lesson, students will demonstrate modeling skills by building architectural models using craftsmanship and safety skills for equipment used.
  16. Scope and Sequence: Banking and Financial Services

    • Resource ID: 19387
    • Grade Range: 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Banking and Financial Services course scope and sequence within the Finance Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  17. Scope and Sequence: Commercial Photography II

    • Resource ID: 19317
    • Grade Range: 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Commercial Photography II course scope and sequence within the Arts, A/V Technology, and Communications Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief...
  18. Lesson Plan: The FFA Creed and Song

    • Resource ID: 6694
    • Grade Range: 9, 10, 11, 12
    In this lesson, students are introduced to "The FFA Creed and Song" and learn about agricultural leadership in organizations.
  19. Lesson Plan: GIS GPS in Agriculture

    • Resource ID: 6704
    • Grade Range: 10, 11, 12
    In this lesson, students will use information technology tools specific to agriculture, food, and natural resource to access, manage, integrate, and create information. Students also learn the benefits of Geographic Information Systems and Global Positioning Systems.
  20. Lesson Plan: Demonstrating Identification Techniques for Beef Cattle

    • Resource ID: 6707
    • Grade Range: 9, 10, 11, 12
    Allows students to develop knowledge and skills regarding career and educational opportunities, personal development, globalization, industry standards, details, practices, and expectations.