1. CTE Stakeholder Meetings

    • Resource ID: CTEStakeholder
    • Grade Range: N/A

    At the inception of the CTE New Teacher Mentoring Program, two CTE stakeholder meetings were held to discuss the needs of beginning CTE teachers and how to best address those needs. At these meetings, TEA introduced the CTE Mentoring program and facilitated small group discussions about support...

  2. Professional Development

    • Resource ID: CTE PD
    • Grade Range: N/A

    A key component of the CTE New Teacher Mentoring Program lays in the education and training of beginning CTE teachers, CTE administrators, and CTE mentors. This professional development occurs through the development of original training content, in-person training of mentor teachers, and new...

  3. CTE Teacher Self-Efficacy Survey

    • Resource ID: SelfEfficacySurvey
    • Grade Range: N/A

    An important aspect of the CTE New Teacher Mentoring Program was evaluation. One of the program's goals was to research and collect survey information on CTE teachers’ perceptions of their own self-efficacy, their pressing needs, and the quality of available supports in order to...

  4. Marketing Career Cluster

    • Resource ID: CC14
    • Grade Range: N/A

    This resource provides an overview of the Marketing Career Cluster and provides links to related student, parent, and teacher resources.

  5. Career and Technical Education (CTE) New Teacher Mentoring Program

    • Resource ID: CTEMentoringProgram
    • Grade Range: N/A

    In December of 2016, the Texas Education Agency (TEA) contracted with Resources for Learning, LLC, (RFL) to launch the Career and Technical Education (CTE) New Teacher Mentoring Program. The CTE New Teacher Mentoring Program offers ongoing mentoring and induction-type professional development,...

  6. Lesson Plan: Careers in Advertising

    • Resource ID: 14268
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
  7. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  8. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  9. Lesson Plan: Marketing Functions

    • Resource ID: 14312
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
  10. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  11. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  12. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns. 
  13. Scope and Sequence: Advertising

    • Resource ID: 19485
    • Grade Range: 9, 10, 11, 12

    CTE TEKS - Implemented 2017-2018, adopted in 2015

    Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS...

  14. Lesson Plan: Understanding the Fashion Industry

    • Resource ID: 14308
    • Grade Range: 9, 10, 11, 12
    This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
  15. Lesson Plan: Distribution and Finance for Fashion Marketing

    • Resource ID: 14316
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn more about channel members and the distribution of fashion products. 
  16. Lesson Plan: Promotion Involves Communication

    • Resource ID: 14348
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
  17. Lesson Plan: Culture and Diversity in Fashion

    • Resource ID: 14314
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
  18. Lesson Plan: Fashion Marketing

    • Resource ID: 14320
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore merchandising concepts and processes related to fashion marketing. 
  19. Lesson Plan: What Affects Price?

    • Resource ID: 14299
    • Grade Range: 10, 11, 12
    Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
  20. Scope and Sequence: Fashion Marketing

    • Resource ID: 19486
    • Grade Range: 9, 10, 11, 12

    CTE TEKS - Implemented 2017-2018, adopted in 2015

    Fashion Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding...