1. Marketing College and Career Planning Guide

    • Resource ID: CCPG14
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Information is power and the TEA CTE In Action Marketing college and career preparation guide puts students squarely in charge of their career development planning. From creating High School Personal Graduation Plans to mapping the education and training requirements after high school, this...
  2. Marketing PSA

    • Resource ID: PSA15
    • Grade Range: 9, 10, 11, 12, Postsecondary
    The following public service announcements have been written and produced for the Marketing cluster specifically.
  3. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  4. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  5. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  6. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  7. Sports and Entertainment Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding,...
  8. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  9. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  10. O*NET

    • Resource ID: Coun-ONET
    • Grade Range: 7, 8, 9, 10, 11, 12, Postsecondary
    ONET website
  11. MYFUTURE.COM

    • Resource ID: Coun-MFDC
    • Grade Range: 7, 8, 9, 10, 11, 12, Postsecondary
    College, career, military exploration site
  12. Texas CTE College and Career Planning Guides

    • Grade Range: 9, 10, 11, 12, Postsecondary
    A collection of the 16 Texas CTE career cluster college and career planning guides.
  13. Discussion Rubric

    • Resource ID: Rubric01
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  14. Presentation Rubric

    • Resource ID: Rubric02
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  15. Application Rubric

    • Resource ID: Rubric04
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  16. Cooperation Rubric

    • Resource ID: Rubric05
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  17. Writing Rubric

    • Resource ID: Rubric16
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  18. Summary Rubric

    • Resource ID: Rubric14
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  19. Interview Rubric

    • Resource ID: Rubric10
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  20. Essay Rubric

    • Resource ID: Rubric09
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...