1. Principles of Business, Marketing and Finance: Reconciliation

    • Resource ID: 11560
    • Grade Range: 9, 10, 11
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  2. Marketing College and Career Planning Guide

    • Resource ID: CCPG14
    • Grade Range: 9, 10, 11, 12, Postsecondary
    Information is power and the TEA CTE In Action Marketing college and career preparation guide puts students squarely in charge of their career development planning. From creating High School Personal Graduation Plans to mapping the education and training requirements after high school, this...
  3. Marketing PSA

    • Resource ID: PSA15
    • Grade Range: 9, 10, 11, 12, Postsecondary
    The following public service announcements have been written and produced for the Marketing cluster specifically.
  4. Fashion Marketing: Exploring Pathways - Merchandising

    • Resource ID: 14211
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  5. Fashion Marketing: Marketing Function Basics

    • Resource ID: 14311
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  6. Fashion Marketing: Fashion and the Marketing Mix

    • Resource ID: 14319
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  7. The Marketing Plan

    • Resource ID: 14392
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  8. Sports and Entertainment Marketing

    • Resource ID: 14534
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  9. Sports and Entertainment Marketing; Developing a Promotional Plan

    • Resource ID: 14536
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  10. Sports and Entertainment Marketing: Why Sports Marketing

    • Resource ID: 14538
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  11. Sports and Entertainment Marketing Sponsorship

    • Resource ID: 14540
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  12. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  13. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  14. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  15. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  16. Sports and Entertainment Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding,...
  17. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  18. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  19. Business Management and Administration: Cultural Challenges in Global Business

    • Resource ID: 11504
    • Grade Range: 9, 10, 11
    This lesson focuses on students learning the basics of business ethics. Students will create a skit based on an unethical situation and the resolution to said situation. 
  20. Sports and Entertainment Marketing Ethics

    • Resource ID: 14542
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.