1. Lesson Plan: Exploring Ideas and Opportunities

    • Resource ID: 14301
    • Grade Range: 10, 11, 12
    This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 
  2. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  3. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary

    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...

  4. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary

    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....

  5. Practicum in Marketing

    • Grade Range: 11, 12

    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...

  6. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary

    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...

  7. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary

    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...

  8. Lesson Plan: Economic and Ethical Activity in a Changing World

    • Resource ID: 11486
    • Grade Range: 9, 10, 11
    In this lesson, students will learn to recognize how changing economic conditions, business ethics, and social responsibility impact businesses.
  9. Lesson Plan: Forms of Business Ownership

    • Resource ID: 11480
    • Grade Range: 9, 10, 11
    In this lesson, students will learn to describe and contrast different forms of business ownership.
  10. Lesson Plan: Purpose and Importance of Credit

    • Resource ID: 11553
    • Grade Range: 9, 10, 11
    This lesson helps students gain a better understanding of the purpose of credit and the importance of credit in our day-to-day lives.
  11. Lesson Plan: Foundation of International Business

    • Resource ID: 11488
    • Grade Range: 9, 10, 11
    In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.
  12. Lesson Plan: Business Operations and Organizational Structures

    • Resource ID: 11482
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn to identify organizational and managerial structures of business, as well as levels and functions of management.
  13. Lesson Plan: Research the Market

    • Resource ID: 14303
    • Grade Range: 10, 11, 12
    In this lesson, students will learn and understand the important role market research plays in business.
  14. Lesson Plan: Customer Relations and Marketing

    • Resource ID: 14405
    • Grade Range: 11, 12
    In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
  15. Lesson Plan: Employment Law and Ethics

    • Resource ID: 14399
    • Grade Range: 11, 12
    In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
  16. Lesson Plan: You Better Reconcile

    • Resource ID: 20036
    • Grade Range: 9, 10, 11
    In this lesson, students will determine the importance of reconciling a bank account.
  17. Lesson Plan: Financial Exchanges

    • Resource ID: 11547
    • Grade Range: 9, 10, 11
    This lesson helps students gain a basic understanding of the different types of financial exchanges available and how this applies in their current lives as well as in their future.
  18. Lesson Plan: Discovering Economic Systems

    • Resource ID: 11516
    • Grade Range: 9, 10, 11
    In this lesson, students learn to differentiates between the types of economic systems with emphasis on the private enterprise system and the United States economy.
  19. Lesson Plan: Prices in Private Enterprise System

    • Resource ID: 11502
    • Grade Range: 9, 10, 11
    This lesson provides an overview of how prices are determined in a private enterprise system and includes student activities.
  20. Lesson Plan: Producers in a Private Enterprise System

    • Resource ID: 11494
    • Grade Range: 9, 10, 11
    This lesson explains the private enterprise system, the role of producers, and the concept of productivity. Students will design, illustrate, and develop a power point about the production and marketing process.