1. Lesson Plan: Culture and Diversity in Fashion

    • Resource ID: 14314
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
  2. Lesson Plan: Fashion Marketing

    • Resource ID: 14320
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore merchandising concepts and processes related to fashion marketing. 
  3. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  4. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  5. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  6. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  7. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  8. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  9. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  10. Lesson Plan: Company Income Statements

    • Resource ID: 11522
    • Grade Range: 9, 10, 11
    In this lesson, students will determine factors of production, work on an income statement, calculate net income, and differentiate between fixed and variable costs.
  11. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  12. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  13. Lesson Plan: Personal Investment Plan

    • Resource ID: 11563
    • Grade Range: 9, 10, 11
    This lesson is an introduction to personal income and investing. It focuses on helping students put together a personal investment plan and familiarizes them with filling out a 1040 EZ. 
  14. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  15. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  16. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  17. Lesson Plan: Risk Management

    • Resource ID: 14371
    • Grade Range: 11, 12
    In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
  18. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  19. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  20. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns.