1. Texas DECA

    • Resource ID: CTSA - DECA
    • Grade Range: 9, 10, 11, 12
    CTSO DECA
  2. New Teacher Checklist

    • Resource ID: TeacherChecklist
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    This checklist is designed to guide a new Career and Technical Education (CTE) teacher as the teacher plans for a successful school year. It is a general list of activities that a new teacher might need to plan for and be aware of. This list is not intended to be an all-inclusive or required...
  3. CTE Acronym/Terms

    • Resource ID: Ressource Terms
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    The purpose of this document is to provide a list of common terms used in Career and Technical Education (CTE) education. Several new CTE teachers come from industry into the classroom, and may not yet be familiar with terms used in CTE classroom or laboratory settings. While this document is...
  4. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  5. O*NET

    • Resource ID: Coun-ONET
    • Grade Range: 7, 8, 9, 10, 11, 12, Postsecondary
    ONET website
  6. Marketing PSA

    • Resource ID: PSA15
    • Grade Range: 9, 10, 11, 12, Postsecondary
    The following public service announcements have been written and produced for the Marketing cluster specifically.
  7. TEA CTE Master Course Lists with TSDS PEIMS Codes

    • Resource ID: 19876
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    The Master Course List for Career and Technical Education (CTE) is an administration tool for counselors, teachers, and staff's use in student schedule building and enrollment in the Texas State Data System (TSDS) with the appropriate TSDS PEIMS codes. The guide can also be helpful in...
  8. Fashion Marketing: Exploring Pathways - Merchandising

    • Resource ID: 14211
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  9. Practicum in Marketing: Project Management

    • Resource ID: 14247
    • Grade Range: 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  10. Entrepreneurship: How to Create an Effective Business Plan

    • Resource ID: 14282
    • Grade Range: 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  11. Entrepreneurship: Why is a business Plan Important

    • Resource ID: 14286
    • Grade Range: 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  12. Entrepreneurship: What Affects Price in Business

    • Resource ID: 14298
    • Grade Range: 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  13. Lesson Plan: What Affects Price?

    • Resource ID: 14299
    • Grade Range: 10, 11, 12
    Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
  14. Entrepreneurship: Exploring Ideas and Opportunities

    • Resource ID: 14300
    • Grade Range: 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  15. Fashion Marketing: Marketing Function Basics

    • Resource ID: 14311
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  16. Lesson Plan: Marketing Functions

    • Resource ID: 14312
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
  17. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  18. Fashion Marketing: Fashion and the Marketing Mix

    • Resource ID: 14319
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  19. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  20. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.