1. Fashion Marketing: Exploring Pathways - Merchandising

    • Resource ID: 14211
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  2. Practicum in Marketing: Project Management

    • Resource ID: 14247
    • Grade Range: 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  3. Fashion Marketing: Marketing Function Basics

    • Resource ID: 14311
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  4. Fashion Marketing: Fashion and the Marketing Mix

    • Resource ID: 14319
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  5. The Marketing Plan

    • Resource ID: 14392
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  6. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  7. Practicum in Marketing/Extended Practicum in Marketing

    • Grade Range: 11, 12
    Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing,...
  8. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  9. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  10. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  11. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  12. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
  13. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  14. Lesson Plan: Marketing Functions

    • Resource ID: 14312
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
  15. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  16. Lesson Plan: Understanding the Fashion Industry

    • Resource ID: 14308
    • Grade Range: 9, 10, 11, 12
    This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
  17. Lesson Plan: Distribution and Finance for Fashion Marketing

    • Resource ID: 14316
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn more about channel members and the distribution of fashion products. 
  18. Scope and Sequence: Fashion Marketing

    • Resource ID: 19486
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Fashion Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding...
  19. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  20. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals.