1. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  2. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  3. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  4. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  5. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  6. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  7. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
  8. Lesson Plan: Careers in Advertising

    • Resource ID: 14268
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
  9. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  10. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  11. Lesson Plan: Marketing Functions

    • Resource ID: 14312
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
  12. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  13. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  14. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns. 
  15. Lesson Plan: Understanding the Fashion Industry

    • Resource ID: 14308
    • Grade Range: 9, 10, 11, 12
    This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
  16. Lesson Plan: Distribution and Finance for Fashion Marketing

    • Resource ID: 14316
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn more about channel members and the distribution of fashion products. 
  17. Lesson Plan: Promotion Involves Communication

    • Resource ID: 14348
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
  18. Lesson Plan: What Affects Price?

    • Resource ID: 14299
    • Grade Range: 10, 11, 12
    Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
  19. Lesson Plan: Law of Supply and Demand

    • Resource ID: 14356
    • Grade Range: 10, 11, 12
    In this lesson, students will explain the relationship between supply and demand in a private enterprise system.
  20. Lesson Plan: Economic Utility

    • Resource ID: 14358
    • Grade Range: 9, 10, 11, 12
    This lesson provides students with opportunities to understand how economic decisions create utility or satisfaction.