1. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  2. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  3. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  4. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  5. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
  6. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  7. Lesson Plan: What Affects Price?

    • Resource ID: 14299
    • Grade Range: 10, 11, 12
    Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
  8. Lesson Plan: Law of Supply and Demand

    • Resource ID: 14356
    • Grade Range: 10, 11, 12
    In this lesson, students will explain the relationship between supply and demand in a private enterprise system.
  9. Lesson Plan: Economic Utility

    • Resource ID: 14358
    • Grade Range: 9, 10, 11, 12
    This lesson provides students with opportunities to understand how economic decisions create utility or satisfaction.
  10. Lesson Plan: Scarcity and Private Enterprise

    • Resource ID: 14360
    • Grade Range: 10, 11, 12
    In this lesson, students learn important economic concepts for the private enterprise system.
  11. Lesson Plan: Exploring Ideas and Opportunities

    • Resource ID: 14301
    • Grade Range: 10, 11, 12
    This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 
  12. Lesson Plan: Know Your Competition in Entrepreneurship

    • Resource ID: 14305
    • Grade Range: 10, 11, 12
    In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.
  13. Lesson Plan: Research the Market

    • Resource ID: 14303
    • Grade Range: 10, 11, 12
    In this lesson, students will learn and understand the important role market research plays in business.
  14. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  15. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  16. Lesson Plan: Businesses and Individuals Need Marketing

    • Resource ID: 14324
    • Grade Range: 11, 12
    This lesson provides the students opportunities to explore why businesses need marketing. 
  17. Lesson Plan: Competing for Market Segments

    • Resource ID: 14326
    • Grade Range: 11, 12
    In this lesson, students will learn to explain strategies to compete for different market segments.
  18. Lesson Plan: Marketing Yourself

    • Resource ID: 14332
    • Grade Range: 11, 12
    In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
  19. Lesson Plan: The Marketing Plan

    • Resource ID: 14393
    • Grade Range: 11, 12
    In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the class.  
  20. Lesson Plan: Career Exploration and Interview Skills

    • Resource ID: 14397
    • Grade Range: 11, 12
    In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.