1. Lesson Plan: Culture and Diversity in Fashion

    • Resource ID: 14314
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
  2. Lesson Plan: Fashion Marketing

    • Resource ID: 14320
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore merchandising concepts and processes related to fashion marketing. 
  3. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  4. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  5. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  6. Practicum in Marketing/Extended Practicum in Marketing

    • Grade Range: 11, 12
    Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing,...
  7. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  8. Scope and Sequence: Practicum in Marketing/ Extended Practicum in Marketing

    • Resource ID: 19492
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing/ Extended Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief...
  9. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  10. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  11. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  12. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  13. Lesson Plan: Focusing on Marketing Segments

    • Resource ID: 14328
    • Grade Range: 11, 12
    During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
  14. Lesson Plan: Risk Management

    • Resource ID: 14371
    • Grade Range: 11, 12
    In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
  15. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  16. Lesson Plan: Economic Indicators

    • Resource ID: 14391
    • Grade Range: 11, 12
    In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
  17. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  18. Scope and Sequence: Fashion Marketing

    • Resource ID: 19486
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Fashion Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding...
  19. Scope and Sequence: Advanced Marketing

    • Resource ID: 19490
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advanced Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  20. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.