1. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  2. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  3. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  4. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  5. Lesson Plan: Exploring Ideas and Opportunities

    • Resource ID: 14301
    • Grade Range: 10, 11, 12
    This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 
  6. Lesson Plan: Research the Market

    • Resource ID: 14303
    • Grade Range: 10, 11, 12
    In this lesson, students will learn and understand the important role market research plays in business.
  7. Lesson Plan: Customer Relations and Marketing

    • Resource ID: 14405
    • Grade Range: 11, 12
    In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
  8. Lesson Plan: Employment Law and Ethics

    • Resource ID: 14399
    • Grade Range: 11, 12
    In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making.