1. Marketing Career Cluster

    • Resource ID: CC14
    • Grade Range: N/A
    This resource provides an overview of the Marketing Career Cluster and provides links to related student, parent, and teacher resources.
  2. Career and Technical Education (CTE) New Teacher Mentoring Program

    • Resource ID: CTEMentoringProgram
    • Grade Range: N/A
    In December of 2016, the Texas Education Agency (TEA) contracted with Resources for Learning, LLC, (RFL) to launch the Career and Technical Education (CTE) New Teacher Mentoring Program. The CTE New Teacher Mentoring Program offers ongoing mentoring and induction-type professional development,...
  3. Marketing PSA

    • Resource ID: PSA15
    • Grade Range: 9, 10, 11, 12, Postsecondary
    The following public service announcements have been written and produced for the Marketing cluster specifically.
  4. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  5. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  6. Practicum in Marketing/Extended Practicum in Marketing

    • Grade Range: 11, 12
    Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing,...
  7. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  8. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  9. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  10. Sports and Entertainment Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding,...
  11. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  12. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  13. The Revised CTE TEKS: Marketing

    • Resource ID: TEKS-PD-MAR
    • Grade Range: N/A
    marketing TEKS PD
  14. CTE Mentor Program Introduction

    • Resource ID: FLS0
    • Grade Range: N/A
    This video provides a brief introduction to the Texas Education Agency's CTE Mentor Program and gives an overview of the various program components designed to provide support for beginning CTE teachers.
  15. Foundational Learning Session 8: Building Community & Business Relationships

    • Resource ID: FLS8
    • Grade Range: N/A
    This is the eighth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. In this session, we explore ways in which you can bolster your CTE program through relationships and...
  16. Administrator Foundational Learning Session 1: Why Do We Need to Support Beginning Teachers?

    • Resource ID: AFLS1
    • Grade Range: N/A
    The CTE Foundational Learning Sessions are a set of videos designed to educate administrators on the importance and benefits of Career and Technical Education. The first foundational learning session video discusses the importance of supporting beginning CTE teachers.
    Career and...
  17. Administrator Foundational Learning Session 2: The Benefits of a Supportive CTE Environment

    • Resource ID: AFLS2
    • Grade Range: N/A
    The second administrator foundational learning session details the myriad benefits that that a supportive CTE environment will produce.
    By supporting new teachers administrators are cultivating a sense of self-efficacy within them. These strong mentor/new teacher relationships will help...
  18. Administrator Foundational Learning Session 3: Building Business & Community Relationships

    • Resource ID: AFLS3
    • Grade Range: N/A
    One way to bolster CTE programs in schools is to build relationships and partnerships with local businesses and the community as a whole. By expanding the CTE vision outwards into the surrounding community you are tapping into a vast pool of resources. Business and community partnerships have...
  19. TEKS Implementation Overview

    • Resource ID: TEKS-OVR
    • Grade Range: N/A
    TEKS Implementation Overview
  20. CTE 101: Career and Technical Education in Texas

    • Resource ID: CTE-PD-CTE101
    • Grade Range: N/A
    CTE 101 PD