1. New Teacher Checklist

    • Resource ID: TeacherChecklist
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    This checklist is designed to guide a new Career and Technical Education (CTE) teacher as the teacher plans for a successful school year. It is a general list of activities that a new teacher might need to plan for and be aware of. This list is not intended to be an all-inclusive or required...
  2. CTE Acronym/Terms

    • Resource ID: Ressource Terms
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    The purpose of this document is to provide a list of common terms used in Career and Technical Education (CTE) education. Several new CTE teachers come from industry into the classroom, and may not yet be familiar with terms used in CTE classroom or laboratory settings. While this document is...
  3. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  4. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  5. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  6. Sports and Entertainment Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding,...
  7. Practicum in Marketing/Extended Practicum in Marketing

    • Grade Range: 11, 12
    Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing,...
  8. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  9. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  10. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  11. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  12. Court Room Rubric

    • Resource ID: Rubric06
    • Grade Range: N/A
    Rubrics are an important tool in standards-based education. While rubrics are most often used in grading student work, they can also be super helpful to students in understanding the performance expectations. When used as formative assessments, students can not only understand the expectations,...
  13. CTE Work-Based Learning Course

    • Resource ID: WBLPDCOURSE01
    • Grade Range: N/A
    In this professional development course, teachers will learn what authentic WBL is and how to ensure students learn the skills and knowledge appropriate for their career pathway in a safe and appropriate environment through collaborative partnerships with local employers.This course introduces...
  14. CTE State Dashboard

    • Resource ID: DB001
    • Grade Range: N/A
    The CTE State Dashboard, developed by Safal Partners, is a tool designed for users to explore trends related to the 16 Career and Technical Education (CTE) career clusters and occupational information in Texas. It was built using data on CTE course enrollment provided by the Texas Education...
  15. Marketing Career Cluster

    • Resource ID: CC14
    • Grade Range: N/A
    This resource provides an overview of the Marketing Career Cluster and provides links to related student, parent, and teacher resources.
  16. Marketing PSA

    • Resource ID: PSA15
    • Grade Range: 9, 10, 11, 12, Postsecondary
    The following public service announcements have been written and produced for the Marketing cluster specifically.
  17. Foundational Learning Session 1: Unpacking Standards

    • Resource ID: FLS1
    • Grade Range: N/A
    This is the first in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. This foundational learning session focuses on how to unpack TEKS to ensure your instructional planning results in...
  18. Foundational Learning Session 2: Student Learning Objectives

    • Resource ID: FLS2
    • Grade Range: N/A
    This is the second in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. This foundational learning session focuses on how to generate student learning objectives from unpacked state...
  19. Foundational Learning Session 3: Activities

    • Resource ID: FLS3
    • Grade Range: N/A
    This is the third in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. In this session, be prepared to use one of the student learning objectives you developed during Foundational Learning...
  20. Foundational Learning Session 4: Knowledge of Students

    • Resource ID: FLS4
    • Grade Range: N/A
    This is the fourth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency CTE Mentor Program. For this session, please have your class rosters available for review.