1. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  2. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  3. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  4. Sports and Entertainment Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding,...
  5. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  6. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  7. Business Management and Administration: Cultural Challenges in Global Business

    • Resource ID: 11504
    • Grade Range: 9, 10, 11
    This lesson focuses on students learning the basics of business ethics. Students will create a skit based on an unethical situation and the resolution to said situation. 
  8. Sports and Entertainment Marketing Ethics

    • Resource ID: 14542
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  9. Marketing Career Cluster

    • Resource ID: CC14
    • Grade Range: N/A
    This resource provides an overview of the Marketing Career Cluster and provides links to related student, parent, and teacher resources.
  10. Scope and Sequence: Sports and Entertainment Marketing

    • Resource ID: 19488
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Sports and Entertainment Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and...
  11. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  12. Principles of Business, Marketing, and Finance

    • Resource ID: 11478
    • Grade Range: 9, 10, 11
    This lesson teaches students the fundamentals of international business. It includes information on trade partnerships, domestic business, the business environment, and the global marketplace. 
  13. CTE Mentor Program Introduction

    • Resource ID: FLS0
    • Grade Range: N/A
    This video provides a brief introduction to the Texas Education Agency's CTE Mentor Program and gives an overview of the various program components designed to provide support for beginning CTE teachers.
  14. Foundational Learning Session 8: Building Community & Business Relationships

    • Resource ID: FLS8
    • Grade Range: N/A
    This is the eighth in a series of foundational learning sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. In this session, we explore ways in which you can bolster your CTE program through relationships and...
  15. Administrator Foundational Learning Session 1: Why Do We Need to Support Beginning Teachers?

    • Resource ID: AFLS1
    • Grade Range: N/A
    The CTE Foundational Learning Sessions are a set of videos designed to educate administrators on the importance and benefits of Career and Technical Education. The first foundational learning session video discusses the importance of supporting beginning CTE teachers.
    Career and...
  16. Administrator Foundational Learning Session 2: The Benefits of a Supportive CTE Environment

    • Resource ID: AFLS2
    • Grade Range: N/A
    The second administrator foundational learning session details the myriad benefits that that a supportive CTE environment will produce.
    By supporting new teachers administrators are cultivating a sense of self-efficacy within them. These strong mentor/new teacher relationships will help...
  17. Administrator Foundational Learning Session 3: Building Business & Community Relationships

    • Resource ID: AFLS3
    • Grade Range: N/A
    One way to bolster CTE programs in schools is to build relationships and partnerships with local businesses and the community as a whole. By expanding the CTE vision outwards into the surrounding community you are tapping into a vast pool of resources. Business and community partnerships have...
  18. Administrator Foundational Learning Sessions

    • Grade Range: N/A
    Administrator Foundational Learning Sessions are a set of videos designed to share best practices and research about the importance and benefits of career and technical education (CTE) with administrators. Sessions are designed to give administrators practical information to support their...
  19. Foundational Learning Sessions

    • Grade Range: N/A
    Foundational Learning Sessions are teacher training sessions designed to provide support for beginning CTE teachers as part of the Texas Education Agency's CTE Mentor Program. Foundational Learning Session topics include:
    CTE Mentor Program Introduction
    Foundational Learning...
  20. TxCTE Ramp Up: Cluster Specific Closed Facebook Groups

    • Grade Range: N/A
    Welcome to the TxCTE Ramp Up! The TxCTE Ramp Up is a group of cluster-specific online communities that are part of the Texas Education Agency's CTE New Teacher Mentor Program. Each cluster-specific closed Facebook group provides an opportunity for beginning CTE teachers to seek advice,...