1. Sports and Entertainment Marketing: Why Sports Marketing

    • Resource ID: 14538
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  2. Sports and Entertainment Marketing Sponsorship

    • Resource ID: 14540
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  3. Exploring Pathways: Marketing Communications

    • Resource ID: 14213
    • Grade Range: N/A
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  4. Advanced Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology,...
  5. Advertising

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of...
  6. Practicum in Marketing/Extended Practicum in Marketing

    • Grade Range: 11, 12
    Extended Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing,...
  7. Fashion Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities....
  8. Practicum in Marketing

    • Grade Range: 11, 12
    Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing...
  9. Social Media Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a...
  10. Sports and Entertainment Marketing

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding,...
  11. Entrepreneurship

    • Grade Range: 9, 10, 11, 12, Postsecondary
    Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to...
  12. Principles of Business, Marketing, and Finance

    • Grade Range: 6, 7, 8, 9, 10, 11, 12, Postsecondary
    In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management...
  13. Business Management and Administration: Cultural Challenges in Global Business

    • Resource ID: 11504
    • Grade Range: 9, 10, 11
    This lesson focuses on students learning the basics of business ethics. Students will create a skit based on an unethical situation and the resolution to said situation. 
  14. Sports and Entertainment Marketing Ethics

    • Resource ID: 14542
    • Grade Range: 9, 10, 11, 12
    A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.
  15. Texas DECA

    • Resource ID: CTSA - DECA
    • Grade Range: 9, 10, 11, 12
    CTSO DECA
  16. The Revised CTE TEKS: Marketing

    • Resource ID: TEKS-PD-MAR
    • Grade Range: N/A
    marketing TEKS PD
  17. Scope and Sequence: Sports and Entertainment Marketing

    • Resource ID: 19488
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Sports and Entertainment Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and...
  18. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  19. Principles of Business, Marketing, and Finance

    • Resource ID: 11478
    • Grade Range: 9, 10, 11
    This lesson teaches students the fundamentals of international business. It includes information on trade partnerships, domestic business, the business environment, and the global marketplace. 
  20. CTE Mentor Program Introduction

    • Resource ID: FLS0
    • Grade Range: N/A
    This video provides a brief introduction to the Texas Education Agency's CTE Mentor Program and gives an overview of the various program components designed to provide support for beginning CTE teachers.