1. Scope and Sequence: Advertising

    • Resource ID: 19485
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS...
  2. Scope and Sequence: Practicum in Marketing

    • Resource ID: 19491
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  3. Scope and Sequence: Principles of Business, Marketing, and Finance

    • Resource ID: 19368
    • Grade Range: 9, 10, 11
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Principles of Business, Marketing, and Finance course scope and sequence within the Business Management and Administration Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of...
  4. Scope and Sequence: Sports and Entertainment Marketing

    • Resource ID: 19488
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Sports and Entertainment Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and...
  5. Scope and Sequence: Social Media Marketing

    • Resource ID: 19489
    • Grade Range: 9, 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  6. Scope and Sequence: Advanced Marketing

    • Resource ID: 19490
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advanced Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  7. Lesson Plan: Production, Distribution, and Other Business Operations

    • Resource ID: 11492
    • Grade Range: 9, 10, 11
    In this lesson, the student will learn about the production/manufacturing process and channels of distribution and intermediaries for goods and services.
  8. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
  9. Lesson Plan: Story Behind Economic Decisions

    • Resource ID: 11524
    • Grade Range: 9, 10, 11
    This lesson introduces students to the economic decision process. In this lesson, students will be expected to analyze various scenarios to determine the causes of various decisions. 
  10. Lesson Plan: Foundation of International Business

    • Resource ID: 11488
    • Grade Range: 9, 10, 11
    In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.
  11. Lesson Plan: Impact of Productivity

    • Resource ID: 11526
    • Grade Range: 9, 10, 11
    In this lesson, the student investigates the impact of productivity on product cost.
  12. Lesson Plan: Time Value of Money

    • Resource ID: 11551
    • Grade Range: 9, 10, 11
    This lesson explores the concept of time value of money and includes activities to practice calculating interest rates over allotted time periods.
  13. Lesson Plan: Purpose and Importance of Credit

    • Resource ID: 11553
    • Grade Range: 9, 10, 11
    This lesson helps students gain a better understanding of the purpose of credit and the importance of credit in our day-to-day lives.
  14. Lesson Plan: Career Plan Analyzing Goals and Interests

    • Resource ID: 11569
    • Grade Range: 9, 10, 11
    This lesson assists students to analyze the different career opportunities suited for them based on goals and interests.
  15. Lesson Plan: Businesses and Individuals Need Marketing

    • Resource ID: 14324
    • Grade Range: 11, 12
    This lesson provides the students opportunities to explore why businesses need marketing. 
  16. Lesson Plan: Competing for Market Segments

    • Resource ID: 14326
    • Grade Range: 11, 12
    In this lesson, students will learn to explain strategies to compete for different market segments.
  17. Lesson Plan: Marketing Yourself

    • Resource ID: 14332
    • Grade Range: 11, 12
    In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
  18. Lesson Plan: Careers in Advertising

    • Resource ID: 14268
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
  19. Lesson Plan: Learning About the Competition

    • Resource ID: 14330
    • Grade Range: 9, 10, 11
    In this lesson, students will explore information needed in regards to business competitors that allow them to gain marketing intelligence. 
  20. Lesson Plan: Retailers in Private Enterprise System

    • Resource ID: 11496
    • Grade Range: 9, 10, 11
    In this lesson, students will learn the importance of the retailers in the private enterprise system, as well as the types of retailers available to consumers.