1. Lesson Plan: Advertising, Special Events and Promotion

    • Resource ID: 11542
    • Grade Range: 9, 10, 11
    In this lesson, the students will learn and understand how to use special event promotions to increase sales.
  2. Lesson Plan: Career Portfolio

    • Resource ID: 11573
    • Grade Range: 9, 10, 11
    This lesson will help students develop an effective career portfolio that will give them the confidence to speak about their accomplishments and work/volunteer experience with prospective employers.
  3. Scope and Sequence: Principles of Business, Marketing, and Finance

    • Resource ID: 19368
    • Grade Range: 9, 10, 11
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Principles of Business, Marketing, and Finance course scope and sequence within the Business Management and Administration Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of...
  4. Lesson Plan: Advertising to Target Audiences

    • Resource ID: 11538
    • Grade Range: 9, 10, 11
    This lesson demonstrates how to effectively advertise and communicate promotional messages to targeted audiences.  
  5. Lesson Plan: Prepare an Individual Income Tax Return

    • Resource ID: 11567
    • Grade Range: 9, 10, 11
    In this lesson, students will learn to prepare an individual income tax return, and the various deductions and exemptions associated with taxes.
  6. Lesson Plan: Learning About the Competition

    • Resource ID: 14330
    • Grade Range: 9, 10, 11
    In this lesson, students will explore information needed in regards to business competitors that allow them to gain marketing intelligence. 
  7. Lesson Plan: Foreign Exchange Market

    • Resource ID: 11456
    • Grade Range: 10, 11, 12
    In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
  8. Lesson Plan: Advertising Media

    • Resource ID: 11544
    • Grade Range: 9, 10, 11, 12
    In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
  9. Lesson Plan: What Affects Price?

    • Resource ID: 14299
    • Grade Range: 10, 11, 12
    Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
  10. Lesson Plan: Law of Supply and Demand

    • Resource ID: 14356
    • Grade Range: 10, 11, 12
    In this lesson, students will explain the relationship between supply and demand in a private enterprise system.
  11. Lesson Plan: Economic Utility

    • Resource ID: 14358
    • Grade Range: 9, 10, 11, 12
    This lesson provides students with opportunities to understand how economic decisions create utility or satisfaction.
  12. Lesson Plan: Scarcity and Private Enterprise

    • Resource ID: 14360
    • Grade Range: 10, 11, 12
    In this lesson, students learn important economic concepts for the private enterprise system.
  13. Scope and Sequence: Entrepreneurship

    • Resource ID: 19487
    • Grade Range: 10, 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding...
  14. Lesson Plan: Exploring Ideas and Opportunities

    • Resource ID: 14301
    • Grade Range: 10, 11, 12
    This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 
  15. Lesson Plan: Know Your Competition in Entrepreneurship

    • Resource ID: 14305
    • Grade Range: 10, 11, 12
    In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.
  16. Lesson Plan: Research the Market

    • Resource ID: 14303
    • Grade Range: 10, 11, 12
    In this lesson, students will learn and understand the important role market research plays in business.