1. Lesson Plan: Career Exploration and Interview Skills

    • Resource ID: 14397
    • Grade Range: 11, 12
    In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
  2. Lesson Plan: Pricing

    • Resource ID: 14389
    • Grade Range: 11, 12
    The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
  3. Lesson Plan: Customer Relations and Marketing

    • Resource ID: 14405
    • Grade Range: 11, 12
    In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
  4. Lesson Plan: Employment Law and Ethics

    • Resource ID: 14399
    • Grade Range: 11, 12
    In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
  5. Lesson Plan: The Need for Market Information

    • Resource ID: 14340
    • Grade Range: 11, 12
    In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
  6. Lesson Plan: Ethical and Social Responsibility

    • Resource ID: 14375
    • Grade Range: 11, 12
    In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
  7. Lesson Plan: Risk Management

    • Resource ID: 14371
    • Grade Range: 11, 12
    In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
  8. Lesson Plan: The Changing Role of Marketing

    • Resource ID: 14336
    • Grade Range: 11, 12
    In this lesson, students will identify international economic factors that affect marketing planning and describe areas of marketing research such as advertising, product, market, and sales.
  9. Scope and Sequence: Advanced Marketing

    • Resource ID: 19490
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Advanced Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...
  10. Lesson Plan: Economic Resources in Marketing Dynamics

    • Resource ID: 14385
    • Grade Range: 11, 12
    Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
  11. New Teacher Checklist

    • Resource ID: TeacherChecklist
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    This checklist is designed to guide a new Career and Technical Education (CTE) teacher as the teacher plans for a successful school year. It is a general list of activities that a new teacher might need to plan for and be aware of. This list is not intended to be an all-inclusive or required...
  12. CTE Acronym/Terms

    • Resource ID: Ressource Terms
    • Grade Range: 6, 7, 8, 9, 10, 11, 12
    The purpose of this document is to provide a list of common terms used in Career and Technical Education (CTE) education. Several new CTE teachers come from industry into the classroom, and may not yet be familiar with terms used in CTE classroom or laboratory settings. While this document is...
  13. Scope and Sequence: Practicum in Marketing/ Extended Practicum in Marketing

    • Resource ID: 19492
    • Grade Range: 11, 12
    CTE TEKS - Implemented 2017-2018, adopted in 2015
    Practicum in Marketing/ Extended Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief...
  14. Lesson Plan: Culture and Diversity in Fashion

    • Resource ID: 14314
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
  15. Lesson Plan: Fashion Marketing

    • Resource ID: 14320
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore merchandising concepts and processes related to fashion marketing.