1. Lesson Plan: Analyzing the Sales Process

    • Resource ID: 11536
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
  2. Lesson Plan: Marketing Functions

    • Resource ID: 14312
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
  3. Lesson Plan: Fashion Marketing Information Systems

    • Resource ID: 14318
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
  4. Lesson Plan: The Promotional Mix

    • Resource ID: 14350
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
  5. Lesson Plan: Advertising Execution and Evaluation

    • Resource ID: 14344
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will research and evaluate advertising campaigns. 
  6. Scope and Sequence: Advertising

    • Resource ID: 19485
    • Grade Range: 9, 10, 11, 12

    CTE TEKS - Implemented 2017-2018, adopted in 2015

    Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS...

  7. Lesson Plan: Understanding the Fashion Industry

    • Resource ID: 14308
    • Grade Range: 9, 10, 11, 12
    This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
  8. Lesson Plan: Distribution and Finance for Fashion Marketing

    • Resource ID: 14316
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn more about channel members and the distribution of fashion products. 
  9. Lesson Plan: Promotion Involves Communication

    • Resource ID: 14348
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
  10. Lesson Plan: Culture and Diversity in Fashion

    • Resource ID: 14314
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
  11. Lesson Plan: Fashion Marketing

    • Resource ID: 14320
    • Grade Range: 9, 10, 11, 12
    In this lesson, students will explore merchandising concepts and processes related to fashion marketing. 
  12. Lesson Plan: What Affects Price?

    • Resource ID: 14299
    • Grade Range: 10, 11, 12
    Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
  13. Scope and Sequence: Fashion Marketing

    • Resource ID: 19486
    • Grade Range: 9, 10, 11, 12

    CTE TEKS - Implemented 2017-2018, adopted in 2015

    Fashion Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding...

  14. Lesson Plan: Law of Supply and Demand

    • Resource ID: 14356
    • Grade Range: 10, 11, 12
    In this lesson, students will explain the relationship between supply and demand in a private enterprise system.
  15. Lesson Plan: Economic Utility

    • Resource ID: 14358
    • Grade Range: 9, 10, 11, 12
    This lesson provides students with opportunities to understand how economic decisions create utility or satisfaction.
  16. Lesson Plan: Scarcity and Private Enterprise

    • Resource ID: 14360
    • Grade Range: 10, 11, 12
    In this lesson, students learn important economic concepts for the private enterprise system.
  17. Scope and Sequence: Social Media Marketing

    • Resource ID: 19489
    • Grade Range: 9, 10, 11, 12

    CTE TEKS - Implemented 2017-2018, adopted in 2015

    Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the...

  18. Scope and Sequence: Entrepreneurship

    • Resource ID: 19487
    • Grade Range: 10, 11, 12

    CTE TEKS - Implemented 2017-2018, adopted in 2015

    Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding...

  19. Lesson Plan: Exploring Ideas and Opportunities

    • Resource ID: 14301
    • Grade Range: 10, 11, 12
    This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 
  20. Lesson Plan: Know Your Competition in Entrepreneurship

    • Resource ID: 14305
    • Grade Range: 10, 11, 12
    In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.