The Marketing Career Cluster® focuses on planning, managing, and performing marketing activities to reach organizational objectives.
Career Cluster Pathways
The Marketing Career Cluster® has five career cluster pathways to guide students to their desired occupation in architecture and construction.
- Marketing Management
- Professional Sales
- Marketing Communications
- Marketing Research
Source: Advance CTE
To help students learn more about careers in marketing, download and distribute the Marketing College and Career Planning Guide.
Follow the links below to teaching resources related to this career cluster.
Marketing teachers should get involved in at least one career and technical education (CTE) professional association. They are excellent sources of career cluster-specific teaching tools, ideas, networking, and mentors.
The following associations are related to careers in marketing:
- Association for Career and Technical Education
- Career and Technology Association of Texas (CTAT)
- Business Marketing Association
- American Marketing Association
- CTAT Marketing Instructional Council
- Sales and Marketing Executive International
Career Cluster News
Stay on top of current practices and news by attending relevant conferences.
The Texas Workforce Commission (TWC) provides workforce development services and resources to Texas employers and job seekers.
Take a few moments to bookmark the following TWC resources to explore later: