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About Standards

Standards explanation. Given a situation that can be modeled by a quadratic function or the graph of a quadratic function the student will determine the domain.

Human Coding Scheme
Term description
§130.384.c.15.B

analyze and discuss selection of goods and services based on operational needs.

Lesson Plan: Law of Supply and Demand

  • Resource ID: 14356
  • Grade Range: 10, 11, 12
In this lesson, students will explain the relationship between supply and demand in a private enterprise system.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.16

The student knows that entrepreneurial risk is the possibility of loss or failure.

§130.384.c.16.A

categorize business risks such as human, natural, and economic;

Lesson Plan: Exploring Ideas and Opportunities

  • Resource ID: 14301
  • Grade Range: 10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.16.B

classify business risks as pure or speculative, controllable or uncontrollable, and insurable or uninsurable;

Lesson Plan: Exploring Ideas and Opportunities

  • Resource ID: 14301
  • Grade Range: 10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.16.C

explain security precautions and health, safety, and worker welfare regulations; and

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.16.D

analyze examples of business risks to recommend and defend risk-management strategies.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.17

The student understands the importance of a business's social responsibility to society as it relates to shareholders, employees, customers, the community, and the environment. The student is expected to discuss the responsibility of business.

§130.384.c.18

The student understands business ethics and legal responsibilities.

§130.384.c.18.A

explain ethical actions in business operations, including ethical considerations in providing information, confidential information, and information appropriate to obtain from a client or another employee; and

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.18.B

manage internal and external business relationships to foster positive interactions by explaining the nature of human resources and workplace regulations, discussing employment relationships, and analyzing the impact of ethical decisions.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.19

The student acquires foundational knowledge of business laws and regulations to understand their nature and scope.

§130.384.c.19.A

identify the legal issues affecting businesses; and

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.19.B

investigate the impact of the legal issues.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.20

The student explains the civil foundations of the legal environment of business to demonstrate knowledge of contracts.

§130.384.c.20.A

identify the basic torts relating to business enterprises; and

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.20.B

describe the nature of legally binding contracts.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.21

The student explores the regulatory environment of business to understand the diversity of regulations.

§130.384.c.21.A

describe the nature of legal procedure;

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.21.B

discuss the nature of debtor-creditor relationships;

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.21.C

explain the nature of agency relationships;

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.21.D

discuss the nature of environmental law;

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.21.E

identify the role of administrative law; and

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.21.F

identify regulatory requirements affecting a business.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.22

The student knows the scope and nature of distribution.

§130.384.c.22.A

define effective channels of distribution strategies, including activities associated with transportation, storage, product handling, and inventory control;

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.22.B

explain how distribution can add value to goods, services, and intellectual property; and

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.22.C

determine costs associated with distribution.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.23

The student knows that marketing research is a specific inquiry to solve a problem.

§130.384.c.23.A

identify benefits and limitations of marketing research;

Lesson Plan: Research the Market

  • Resource ID: 14303
  • Grade Range: 10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.23.B

identify components of the marketing research process;

Lesson Plan: Research the Market

  • Resource ID: 14303
  • Grade Range: 10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.23.C

explain how to use the marketing research process in order to identify industry trends and potential markets, analyze demand, forecast sales, and make other decisions; and

Lesson Plan: Research the Market

  • Resource ID: 14303
  • Grade Range: 10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.23.D

identify sources of primary and secondary data.

Lesson Plan: Research the Market

  • Resource ID: 14303
  • Grade Range: 10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.

Lesson Plan: Exploring Ideas and Opportunities

  • Resource ID: 14301
  • Grade Range: 10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.24

The student knows the process of collecting marketing information to facilitate decision making.

§130.384.c.24.A

conduct a market analysis;

Lesson Plan: Know Your Competition in Entrepreneurship

  • Resource ID: 14305
  • Grade Range: 10, 11, 12
In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.

Lesson Plan: Exploring Ideas and Opportunities

  • Resource ID: 14301
  • Grade Range: 10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.24.B

use appropriate technology to obtain information about the industry, customer, and competition; and

Lesson Plan: Know Your Competition in Entrepreneurship

  • Resource ID: 14305
  • Grade Range: 10, 11, 12
In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.

Lesson Plan: Exploring Ideas and Opportunities

  • Resource ID: 14301
  • Grade Range: 10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.384.c.24.C

conduct an analysis of strengths, weaknesses, opportunities, and threats.

Lesson Plan: Know Your Competition in Entrepreneurship

  • Resource ID: 14305
  • Grade Range: 10, 11, 12
In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.

Lesson Plan: Exploring Ideas and Opportunities

  • Resource ID: 14301
  • Grade Range: 10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research. 

Scope and Sequence: Entrepreneurship

  • Resource ID: 19487
  • Grade Range: 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Entrepreneurship course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Entrepreneurship

  • Grade Range:
Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1

The student demonstrates professional standards/employability skills as required by business and industry.

§130.385.c.1.A

communicate effectively with others using speaking, listening, and writing skills;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1.B

demonstrate collaboration skills through teamwork;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1.C

demonstrate professionalism by conducting oneself in a manner appropriate for the profession and workplace;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1.D

demonstrate a positive, productive work ethic by performing assigned tasks as directed;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1.E

show integrity by choosing the ethical course of action and complying with all applicable rules, laws, and regulations;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1.F

demonstrate time-management skills such as prioritizing tasks, following schedules, and tending to goal-relevant activities in ways that use time wisely and optimize efficiency and results; and

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.1.G

demonstrate leadership skills by participating in career and technical student organizations.

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.2

The student knows the nature and scope of social media marketing.

§130.385.c.2.A

differentiate between in-bound marketing and out-bound marketing;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.2.B

explain the nature of in-bound marketing;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.2.C

identify the various social media platforms and purposes;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.2.D

define social media marketing;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
§130.385.c.2.E

identify and describe significant trends in the development of social media;

Scope and Sequence: Social Media Marketing

  • Resource ID: 19489
  • Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Social Media Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Social Media Marketing

  • Grade Range:
Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.