Advanced Marketing (https://www.txcte.org/course-binder/advanced-marketing-0)
Advanced Marketing
In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills.
This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
Resources
Scope and Sequence
Scope and Sequence: Advanced Marketing (#collapse-19490)CTE TEKS - Implemented 2017-2018, adopted in 2015
Advanced Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.
View Resource (https://www.txcte.org/resource/scope-and-sequence-advanced-marketing)Program of Study
Program of Study: E-Commerce Marketing Manager (#collapse-19595)Based on the House Bill 5 Foundation High School Program, the E-Commerce Marketing Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Market Research Analyst (#collapse-19596)Based on the House Bill 5 Foundation High School Program, the Market Research Analyst program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Entrepreneurship (#collapse-19597)Based on the House Bill 5 Foundation High School Program, the Entrepreneurship program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Advertising Manager (#collapse-19598)Based on the House Bill 5 Foundation High School Program, the Advertising Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Program of Study
Program of Study: Sales Manager (#collapse-19601)Based on the House Bill 5 Foundation High School Program, the Sales Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Unit 1.: Professionalism in Advanced Marketing
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 2.: The Purpose of Marketing Research
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 3.: Marketing Research Project
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 4.: Market Identification
Lesson Plan: Risk Management (#collapse-14371)In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
View Resource (https://www.txcte.org/resource/lesson-plan-risk-management)Unit 4.: Market Identification
Review the scope and sequence document. One or more lesson plans are currently not available. (#collapse-CSLP01)One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 5.: Entering the Workforce
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 6: The Role of Management
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 7.: The International Side of Marketing
Lesson Plan: The Changing Role of Marketing (#collapse-14336)In this lesson, students will identify international economic factors that affect marketing planning and describe areas of marketing research such as advertising, product, market, and sales.
View Resource (https://www.txcte.org/resource/lesson-plan-changing-role-marketing)Unit 7.: The International Side of Marketing
Review the scope and sequence document. One or more lesson plans are currently not available. (#collapse-CSLP01)One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 8.: Understanding Teamwork
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 9.: Math in Marketing
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 10.: Branding
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 11.: Purchasing
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 12.: Sales and Customer Service
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 13.: Publicity
Lesson plans are currently not available. Review the scope and sequence document and TEKS. (#collapse-CSLP02)Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)