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/sites/default/files/styles/binder_icon_thumbnail/public/binder-lists/icons/14_Marketing_cmyk_300px-Icon.png?itok=mz5sZGy5
16

Advanced Marketing

Cluster/Pathway/Course
Marketing
Marketing Communications
Advanced Marketing
Grade Range
9
10
11
12
13
Release Date
12-13-2017
Tags:
Distribution
Risk Management
Marketing Management
Channels
Marketing History
Merchandising
Accounting
Economics
Marketing Communications
Financial Marketing
Product
Marketing Research
YouTube
International Economics
Professional Sales
Twitter
Advertising
Social Media
Sales
Start
download related documents
Description

In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills.

This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Resources

Scope and Sequence

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_rgb_100px-Icon.png?itok=jd8qBm5_ Scope and Sequence: Advanced Marketing
Resource ID: 19490
Grade Range: 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Advanced Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

View Resource

Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: E-Commerce Marketing Manager
Resource ID: 19595
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the E-Commerce Marketing Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: Market Research Analyst
Resource ID: 19596
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Market Research Analyst program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: Entrepreneurship
Resource ID: 19597
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Entrepreneurship program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/clusters/8-marketing_0.png?itok=39RVRoxX Program of Study: Advertising Manager
Resource ID: 19598
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Advertising Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: Sales Manager
Resource ID: 19601
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Sales Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Unit 1.: Professionalism in Advanced Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 2.: The Purpose of Marketing Research

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 3.: Marketing Research Project

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 4.: Market Identification

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_4.png?itok=ZjAGrlbT Lesson Plan: Risk Management
Resource ID: 14371
Grade Range: 11, 12
Institution: UNT

In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.

View Resource

Unit 4.: Market Identification

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Review the scope and sequence document. One or more lesson plans are currently not available.
Resource ID: CSLP01

One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 5.: Entering the Workforce

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 6: The Role of Management

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 7.: The International Side of Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_17.png?itok=cjml6hFc Lesson Plan: The Changing Role of Marketing
Resource ID: 14336
Grade Range: 11, 12
Institution: UNT

In this lesson, students will identify international economic factors that affect marketing planning and describe areas of marketing research such as advertising, product, market, and sales.

View Resource

Unit 7.: The International Side of Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Review the scope and sequence document. One or more lesson plans are currently not available.
Resource ID: CSLP01

One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 8.: Understanding Teamwork

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 9.: Math in Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 10.: Branding

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 11.: Purchasing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 12.: Sales and Customer Service

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 13.: Publicity

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

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