Principles of Business, Marketing, and Finance (https://www.txcte.org/course-binder/principles-business-marketing-and-finance-0)
Principles of Business, Marketing, and Finance
In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.
This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.
Resources
Scope and Sequence

CTE TEKS - Implemented 2017-2018, adopted in 2015
Principles of Business, Marketing, and Finance course scope and sequence within the Business Management and Administration Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.
View Resource (https://www.txcte.org/resource/scope-and-sequence-principles-business-marketing-and-finance)Program of Study

Based on the House Bill 5 Foundation High School Program, the Program of Studies within the Business Management and Administration Career Cluster provide helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. These documents are designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.
Unit 1: Business Communication
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/lesson-plans-are-currently-not-available-review-scope-and-sequence-document-and-teks)Unit 2: Let's Talk Business

In this lesson, students will learn to describe and contrast different forms of business ownership.
View Resource (https://www.txcte.org/resource/lesson-plan-forms-business-ownership)Unit 2: Let's Talk Business

In this lesson, the students will learn to identify organizational and managerial structures of business, as well as levels and functions of management.
View Resource (https://www.txcte.org/resource/lesson-plan-business-operations-and-organizational-structures)Unit 2: Let's Talk Business

In this lesson, students will learn to recognize how changing economic conditions, business ethics, and social responsibility impact businesses.
View Resource (https://www.txcte.org/resource/lesson-plan-economic-and-ethical-activity-changing-world)Unit 2: Let's Talk Business

In this lesson, the students will explain strategies to meet the needs and wants of consumers, and describe strategies for marketing goods and services.
View Resource (https://www.txcte.org/resource/lesson-plan-marketing-goods-and-services)Unit 2: Let's Talk Business

In this lesson, the student will learn about the production/manufacturing process and channels of distribution and intermediaries for goods and services.
View Resource (https://www.txcte.org/resource/lesson-plan-production-distribution-and-other-business-operations)Unit 2: Let's Talk Business

In this lesson, the student will learn about the role of supply and demand in a private enterprise system.
View Resource (https://www.txcte.org/resource/lesson-plan-supply-and-demand-private-enterprise-system)Unit 2: Let's Talk Business

This lesson provides an overview of how prices are determined in a private enterprise system and includes student activities.
View Resource (https://www.txcte.org/resource/lesson-plan-prices-private-enterprise-system)Unit 2: Let's Talk Business

In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
View Resource (https://www.txcte.org/resource/lesson-plan-advertising-media)Unit 3: Private Enterprise

In this lesson, students will determine factors of production, work on an income statement, calculate net income, and differentiate between fixed and variable costs.
View Resource (https://www.txcte.org/resource/lesson-plan-company-income-statements)Unit 3: Private Enterprise

This lesson introduces students to the economic decision process. In this lesson, students will be expected to analyze various scenarios to determine the causes of various decisions.
View Resource (https://www.txcte.org/resource/lesson-plan-story-behind-economic-decisions)Unit 3: Private Enterprise

In this lesson, the students will differentiate between the types of economic systems with emphasis on the private enterprise system and the United States economy.
View Resource (https://www.txcte.org/resource/lesson-plan-world-market-economy)Unit 3: Private Enterprise

In this lesson, students will explain how a foreign exchange market functions globally, and identify the importance of international financial markets.
View Resource (https://www.txcte.org/resource/lesson-plan-foreign-exchange-market-0)Unit 3: Private Enterprise
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 4: Terms, Roles, and Strategies

In this lesson, the students will explain strategies to meet the needs and wants of consumers, and describe strategies for marketing goods and services.
View Resource (https://www.txcte.org/resource/lesson-plan-marketing-goods-and-services)Unit 4: Terms, Roles, and Strategies

In this lesson, the student will learn about the production/manufacturing process and channels of distribution and intermediaries for goods and services.
View Resource (https://www.txcte.org/resource/lesson-plan-production-distribution-and-other-business-operations)Unit 4: Terms, Roles, and Strategies

This lesson explains the private enterprise system, the role of producers, and the concept of productivity. Students will design, illustrate, and develop a power point about the production and marketing process.
View Resource (https://www.txcte.org/resource/lesson-plan-producers-private-enterprise-system)Unit 4: Terms, Roles, and Strategies

In this lesson, students will learn the importance of the retailers in the private enterprise system, as well as the types of retailers available to consumers.
View Resource (https://www.txcte.org/resource/lesson-plan-retailers-private-enterprise-system)Unit 4: Terms, Roles, and Strategies

In this lesson, students will learn about important role the wholesalers’ play in the private enterprise system, and the types of wholesalers available to retailers.
View Resource (https://www.txcte.org/resource/lesson-plan-wholesalers-private-enterprise-system)Unit 4: Terms, Roles, and Strategies

In this lesson, students learn to differentiates between the types of economic systems with emphasis on the private enterprise system and the United States economy.
View Resource (https://www.txcte.org/resource/lesson-plan-discovering-economic-systems)Unit 5: Domestic and World Trade

In this lesson, students will learn to describe and contrast different forms of business ownership.
View Resource (https://www.txcte.org/resource/lesson-plan-forms-business-ownership)Unit 5: Domestic and World Trade

In this lesson, the student will define domestic and international business and explain the impact of global dependency on the United States economy.
View Resource (https://www.txcte.org/resource/lesson-plan-foundation-international-business)Unit 5: Domestic and World Trade
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 6: Government Roles

In this lesson, the students learn to identify the role and impact of government, the legal system and organized labor in business.
View Resource (https://www.txcte.org/resource/lesson-plan-role-government-business)Unit 6: Government Roles

In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
View Resource (https://www.txcte.org/resource/lesson-plan-advertising-media)Unit 6: Government Roles
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 7: Ethics, Laws, and the Legal System

In this lesson, students will learn to recognize how changing economic conditions, business ethics, and social responsibility impact businesses.
View Resource (https://www.txcte.org/resource/lesson-plan-economic-and-ethical-activity-changing-world)Unit 7: Ethics, Laws, and the Legal System

In this lesson, students learn to identify the impact of government on today’s businesses and the various ways government exercises its authority on businesses.
View Resource (https://www.txcte.org/resource/lesson-plan-role-government-business-part-3)Unit 7: Ethics, Laws, and the Legal System
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 8: Labor and Productivity

This lesson explains the private enterprise system, the role of producers, and the concept of productivity. Students will design, illustrate, and develop a power point about the production and marketing process.
View Resource (https://www.txcte.org/resource/lesson-plan-producers-private-enterprise-system)Unit 8: Labor and Productivity

This lesson focuses on the role and impact of government, the legal system, and organized labor in business. Students will participate in discussions and independent practice.
View Resource (https://www.txcte.org/resource/lesson-plan-role-organized-labor)Unit 8: Labor and Productivity

In this lesson, the student investigates the impact of productivity on product cost.
View Resource (https://www.txcte.org/resource/lesson-plan-impact-productivity)Unit 8: Labor and Productivity
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 9: Marketing

This lesson demonstrates how to effectively advertise and communicate promotional messages to targeted audiences.
View Resource (https://www.txcte.org/resource/lesson-plan-advertising-target-audiences)Unit 9: Marketing

In this lesson, the students will learn and understand how to use special event promotions to increase sales.
View Resource (https://www.txcte.org/resource/lesson-plan-advertising-special-events-and-promotion)Unit 9: Marketing

In this lesson, students will explore information needed in regards to business competitors that allow them to gain marketing intelligence.
View Resource (https://www.txcte.org/resource/lesson-plan-learning-about-competition)Unit 9: Marketing
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)Unit 10: Money, Money, Money

In this lesson, the student will learn to recognize important financial questions that must be answered in a business and explain essential financial statements.
View Resource (https://www.txcte.org/resource/lesson-plan-financial-planning-business)Unit 10: Money, Money, Money

This lesson helps students gain a basic understanding of the different types of financial exchanges available and how this applies in their current lives as well as in their future.
View Resource (https://www.txcte.org/resource/lesson-plan-financial-exchanges)Unit 10: Money, Money, Money

This lesson explores the concept of time value of money and includes activities to practice calculating interest rates over allotted time periods.
View Resource (https://www.txcte.org/resource/lesson-plan-time-value-money)Unit 10: Money, Money, Money

This lesson helps students gain a better understanding of the purpose of credit and the importance of credit in our day-to-day lives.
View Resource (https://www.txcte.org/resource/lesson-plan-purpose-and-importance-credit)Unit 10: Money, Money, Money

In this lesson, the students will learn about the legal responsibility of monetary exchange, recognize the importance of fulfilling monetary exchange terms, and develop ethical practices in money exchange.
View Resource (https://www.txcte.org/resource/lesson-plan-legal-responsibilities-financial-exchanges)Unit 10: Money, Money, Money

This lesson is about understanding the fundamental principles of money and the importance of providing accurate information.
View Resource (https://www.txcte.org/resource/lesson-plan-importance-being-accurate)Unit 10: Money, Money, Money

This lesson is about the options students have when choosing a bank. Students will also learn about signing up for and maintaining bank accounts.
View Resource (https://www.txcte.org/resource/lesson-plan-banking-options)Unit 10: Money, Money, Money

This lesson is an introduction to personal income and investing. It focuses on helping students put together a personal investment plan and familiarizes them with filling out a 1040 EZ.
View Resource (https://www.txcte.org/resource/lesson-plan-personal-investment-plan)Unit 10: Money, Money, Money

In this lesson, students will learn to prepare an individual income tax return, and the various deductions and exemptions associated with taxes.
View Resource (https://www.txcte.org/resource/lesson-plan-prepare-individual-income-tax-return)Unit 10: Money, Money, Money

This lesson assists students to analyze the different career opportunities suited for them based on goals and interests.
View Resource (https://www.txcte.org/resource/lesson-plan-career-plan-analyzing-goals-and-interests)Unit 10: Money, Money, Money

In this lesson, students will determine the importance of reconciling a bank account.
View Resource (https://www.txcte.org/resource/lesson-plan-you-better-reconcile)Unit 11: Career Plans

This lesson will help students develop an effective career portfolio that will give them the confidence to speak about their accomplishments and work/volunteer experience with prospective employers.
View Resource (https://www.txcte.org/resource/lesson-plan-career-portfolio)Unit 11: Career Plans

In this lesson, the student will learn to recognize important financial questions that must be answered in a business and explain essential financial statements.
View Resource (https://www.txcte.org/resource/lesson-plan-financial-planning-business)Unit 11: Career Plans
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.
You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.
If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here (https://support.txcte.org/hc/en-us/requests/new), for consideration. If published, we will attribute the materials to you.
View Resource (https://www.txcte.org/resource/review-scope-and-sequence-document-one-or-more-lesson-plans-are-currently-not-available)