Advertising

Advertising

  • Clusters: Marketing
  • Pathways: Marketing Communications
  • Courses: Advertising
  • Grade range: 9, 10, 11, 12, Postsecondary
  • Release date: 12-13-2017
  • Tags: Buying Behavior, Selling Process, Product, Customer Relatons, Promotion, Promotional Mix, Advertising; Marketing; Creative Advertising, Marketing Management, Merchandising, Marketing Communications, Marketing Research, Professional Sales, Advertising, Sales, Distribution, Channels, Accounting, Financial Marketing, Marketing, Marketing Career, Advertising Career, Resume, Internship, PowerPoint Presentation, Role of Advertising

Description

Advertising is designed as a comprehensive introduction to the principles and practices of advertising. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. The course explores the social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications, and careers in advertising and sales promotion. The course provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.
This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Resources

Scope and Sequence

Resource ID: 19485 Grade Range: 9, 10, 11, 12
CTE TEKS - Implemented 2017-2018, adopted in 2015 Advertising course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Unit 1: Introduction to Advertising

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 2: Marketing in Advertising

Resource ID: 14348 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 3: Industry Knowledge in Advertising

Resource ID: 11544 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, the students will learn and understand that Advertising is a paid-for form of communication. The students will also learn about different types of media used in advertising.
Resource ID: 14268 Grade Range: 9, 10, 11, 12 Institutional Organization: Stephen F. Austin State University
In this lesson, students will research careers in the advertising/marketing industry as well as describe businesses related to advertising.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 4: Careers in Advertising

Resource ID: 11536 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will learn to analyze the sales process and how to enhance customer relations.
Resource ID: 14344 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will research and evaluate advertising campaigns. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 5: Product Planning in Advertising

Resource ID: 14348 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 6: Preparing Advertising Presentations

Resource ID: 14348 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
Resource ID: 14350 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 7: Information Management in Advertising

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.