Fashion Marketing

Fashion Marketing

  • Clusters: Marketing
  • Pathways: Merchandising
  • Courses: Fashion Marketing
  • Grade range: 9, 10, 11, 12, Postsecondary
  • Release date: 12-14-2017
  • Tags: Fashion Marketing, Trends, Fashion, , Marketing Management, Merchandising, Marketing Communications, Marketing Research, Professional Sales, Advertising, Sales, Distribution, Channels, Accounting, Financial Marketing, Fashion Products, Marketing, Culture, Diversity, International Market, Sales Promotion, Marketing Strategies

Description

Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.

This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Resources

Scope and Sequence

Resource ID: 19486 Grade Range: 9, 10, 11, 12
CTE TEKS - Implemented 2017-2018, adopted in 2015 Fashion Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Unit 1: Introduction to Fashion Marketing

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 2: Ethics in Fashion Marketing

Resource ID: 14314 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 3: Buying and Pricing in Fashion Marketing

Resource ID: 14320 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will explore merchandising concepts and processes related to fashion marketing. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 4: Functions of Fashion Marketing

Resource ID: 14312 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
Resource ID: 14316 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will learn more about channel members and the distribution of fashion products. 
Resource ID: 14320 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will explore merchandising concepts and processes related to fashion marketing. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 5: Advertising and Communications

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 6: Marketing Information Management

Resource ID: 14318 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 7: Fashion Marketing - Where It All Began

Resource ID: 14308 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
Resource ID: 14312 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
Resource ID: 14314 Grade Range: 9, 10, 11, 12 Institutional Organization: UNT
In this lesson, students will explore international fashion and determine how it has an effect on the fashion industry.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Unit 8: Sales and Customer Service

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.