Practicum in Marketing

Practicum in Marketing

  • Clusters: Marketing
  • Pathways: Marketing Communications
  • Courses: Practicum in Marketing
  • Grade range: 11, 12
  • Release date: 12-14-2017
  • Tags: Marketing, Demographics, Practicum in Marketing, Practicum, Pricing, ROI, GDP, Business, Customer Relations, Relationship Marketing, Ethics, Ethical Behavior, Ethical Decisions, Marketing Plans, Competition, Market Segments, Marketing Industry, Personal Marketing, Job Search, Resume, Marketing Plan, SWOT Analysis, Business Plan, Financial Plan, Practicum; Marketing; Consumers, , Legal Issues, Conservation, Recycling, Green Marketing, Careers, Resumes, Interview Skills, Career Planning Portfolio, Marketing Practicum, Marketing Management, Merchandising, Marketing Communications, Marketing Research, Professional Sales, Advertising, Sales, Distribution, Channels, Accounting, Financial Marketing, YouTube, Twitter, Social Media

Description

Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical courses in marketing.
This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Resources

Scope and Sequence

Resource ID: 19491 Grade Range: 11, 12
CTE TEKS - Implemented 2017-2018, adopted in 2015 Practicum in Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Section 1: Pre-Practicum

Resource ID: 14324 Grade Range: 11, 12 Institutional Organization: UNT
This lesson provides the students opportunities to explore why businesses need marketing. 
Resource ID: 14332 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
Resource ID: 14340 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 2: Functions and Foundations of Marketing: Practicum Check-In 1

Resource ID: 14326 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will learn to explain strategies to compete for different market segments.
Resource ID: 14328 Grade Range: 11, 12 Institutional Organization: UNT
During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 3: Math in Marketing

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 4: Economics In Marketing

Resource ID: 14324 Grade Range: 11, 12 Institutional Organization: UNT
This lesson provides the students opportunities to explore why businesses need marketing. 
Resource ID: 14340 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID: 14385 Grade Range: 11, 12 Institutional Organization: UNT
Through this lesson, students will get a deeper understanding of marketing and begin to have an understanding of economic concepts like economic resources, wants and needs, and implications of economic decisions.
Resource ID: 14391 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore the meaning of the gross domestic product, standard of living, unemployment and other economic factors in regards to how business can meet their sales goals. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 5: Promotion and Advertising in Marketing

Resource ID: 14340 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 6: Information Technology in Marketing: Practicum Check-in 2

Resource ID: CSLP02
Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 7: Finance and Pricing

Resource ID: 14389 Grade Range: 11, 12 Institutional Organization: UNT
The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 8: Business Risks and Workplace Protection

Resource ID: 14375 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
Resource ID: 14399 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 9: Customer Relations and Purchasing

Resource ID: 14399 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making. 
Resource ID: 14405 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

Section 10: Careers in Marketing

Resource ID: 14393 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the class.  
Resource ID: 14397 Grade Range: 11, 12 Institutional Organization: UNT
In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
Resource ID: CSLP01
One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop. You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center. If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.