Skip to main content
Image
TEA Logo
  • TEA Website
  • Contact TEA
  • Sign Up For Updates
Home
Main navigation
  • Search
  • Teachers
  • Administrators
  • Counselors
  • WBL
  • More
    About Help Center News Contact
  • Log in
  • Sign up
Image
/sites/default/files/styles/binder_icon_thumbnail/public/binder-lists/icons/14_Marketing_cmyk_300px-Icon_8.png?itok=zBeEN9Dy
9

Sports and Entertainment Marketing

Cluster/Pathway/Course
Marketing
Marketing Communications
Sports and Entertainment Marketing
Grade Range
9
10
11
12
13
Release Date
12-14-2017
Tags:
Distribution
Marketing Management
Channels
Merchandising
Accounting
Marketing Communications
Financial Marketing
Marketing Research
YouTube
Professional Sales
Twitter
Advertising
Social Media
Sales
Start
download related documents
Description

Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Resources

Scope and Sequence

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Scope and Sequence: Sports and Entertainment Marketing
Resource ID: 19488
Grade Range: 9, 10, 11, 12

CTE TEKS - Implemented 2017-2018, adopted in 2015

Sports and Entertainment Marketing course scope and sequence within the Marketing Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

View Resource

Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: Sales Manager
Resource ID: 19601
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Sales Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/clusters/8-marketing_0.png?itok=39RVRoxX Program of Study: Advertising Manager
Resource ID: 19598
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Advertising Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: E-Commerce Marketing Manager
Resource ID: 19595
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the E-Commerce Marketing Manager program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_rgb_100px-Icon.png?itok=jd8qBm5_ Program of Study: Technical Sales
Resource ID: 19583
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Technical Sales program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Program of Study

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/14_Marketing_cmyk_300px-Icon_0.png?itok=p9ifbhKp Program of Study: Market Research Analyst
Resource ID: 19596
Grade Range: 9, 10, 11, 12, 13

Based on the House Bill 5 Foundation High School Program, the Market Research Analyst program of study within the Marketing Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.


Unit 1: Professionalism in Sports and Entertainment Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 2: Functions of Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 3: Profit, Pricing, and Risks

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 4: Marketing and its Importance

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 5: Product Planning and Distribution

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 6: Licensing, Sponsorship, and Endorsements

Resource ID:

Unit 7: A Historical Perspective

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 8: The Fan Experience

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

Unit 9: Careers in Sports and Entertainment Marketing

/sites/default/files/styles/linkit_result_thumbnail/public/resources/icons/Capture.PNG?itok=2g7G_XbU Lesson plans are currently not available. Review the scope and sequence document and TEKS.
Resource ID: CSLP02

Lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here, for consideration. If published, we will attribute the materials to you.

View Resource

  • Print
  • About
  • Help Center
  • Contact
  • Terms of Service
  • Privacy Policy
Image
TEA Logo
  • Texas Education Agency
  • 1701 N. Congress Avenue
  • Austin, Texas, 78701
  • (512) 463-9734
  • Map | Site Policies | Site Map
  • TEA CTE
  • State of Texas
  • ESCs
  • Military Families
  • Governor's Committee on People with Disabilities
  • Texas Higher Education Coordinating Board
  • Texas Workforce Commission
  • Texas Workforce Investment Council
  • The Workforce Innovation and Opportunity Act (WIOA)
  • Grant Opportunities
  • The Carl D. Perkins Act
  • Every Student Succeeds Act (ESSA)
  • Texas Essential Knowledge and Skills
  • Graduation Requirements and Endorsements
  • Teacher Certification Requirements
  • Performance-based Monitoring and Interventions (PBMAS)

© 2007-2022 Texas Education Agency (TEA). All Rights Reserved.