Resource ID:
14324
Grade Range:
11, 12
This lesson provides the students opportunities to explore why businesses need marketing.
Resource ID:
14397
Grade Range:
11, 12
In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
Resource ID:
14326
Grade Range:
11, 12
In this lesson, students will learn to explain strategies to compete for different market segments.
Resource ID:
14405
Grade Range:
11, 12
In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
Resource ID:
14399
Grade Range:
11, 12
In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making.
Resource ID:
14375
Grade Range:
11, 12
In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
Resource ID:
14328
Grade Range:
11, 12
During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits.
Resource ID:
14332
Grade Range:
11, 12
In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
Resource ID:
14393
Grade Range:
11, 12
In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the…
Resource ID:
14340
Grade Range:
11, 12
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID:
14247
Grade Range:
11, 12
A PowerPoint presentation for instructional purposes that can be adopted or modified by the classroom teacher to supplement a lesson plan.