Grade Range:
9, 10, 11, 12, 13
Resource ID:
14324
Grade Range:
11, 12
This lesson provides the students opportunities to explore why businesses need marketing.
Resource ID:
14397
Grade Range:
11, 12
In this lesson, students will research marketing careers and develop important job searching components such as a resume, interview skills, and a career planning portfolio.
Resource ID:
14326
Grade Range:
11, 12
In this lesson, students will learn to explain strategies to compete for different market segments.
Resource ID:
14405
Grade Range:
11, 12
In this lesson, students will learn and explore different ways to create a positive relationship with customers for marketing.
Resource ID:
14358
Grade Range:
9, 10, 11, 12
This lesson provides students with opportunities to understand how economic decisions create utility or satisfaction.
Resource ID:
14399
Grade Range:
11, 12
In this lesson, students will explore a variety of workplace situations and apply their knowledge of ethical decision making.
Resource ID:
14375
Grade Range:
11, 12
In this lesson, students will explore legal issues, trade regulations, and ethical behaviors related to business.
Resource ID:
14301
Grade Range:
10, 11, 12
This lesson on entrepreneurship guides students to explore new business ventures while analyzing personal interests, financial planning and conducting research.
Resource ID:
14328
Grade Range:
11, 12
During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits.
Resource ID:
14305
Grade Range:
10, 11, 12
In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.
Resource ID:
14356
Grade Range:
10, 11, 12
In this lesson, students will explain the relationship between supply and demand in a private enterprise system.
Resource ID:
14332
Grade Range:
11, 12
In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
Resource ID:
14303
Grade Range:
10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.
Resource ID:
14371
Grade Range:
11, 12
In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
Resource ID:
14360
Grade Range:
10, 11, 12
In this lesson, students learn important economic concepts for the private enterprise system.
Resource ID:
14336
Grade Range:
11, 12
In this lesson, students will identify international economic factors that affect marketing planning and describe areas of marketing research such as advertising, product, market, and sales.
Resource ID:
14393
Grade Range:
11, 12
In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the…
Resource ID:
14340
Grade Range:
11, 12
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID:
14299
Grade Range:
10, 11, 12
Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.