Resource ID:
14318
Grade Range:
9, 10, 11, 12
In this lesson, students will explore the characteristics and purpose of marketing information systems within Fashion Marketing.
Resource ID:
14328
Grade Range:
11, 12
During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits.
Resource ID:
14305
Grade Range:
10, 11, 12
In this lesson, students will understand the competitive nature of the marketplace and describe strategies for attracting/maintaining a customer base.
Resource ID:
14356
Grade Range:
10, 11, 12
In this lesson, students will explain the relationship between supply and demand in a private enterprise system.
Resource ID:
14312
Grade Range:
9, 10, 11, 12
In this lesson, students will be introduced to the nature and scope of fashion and analyze the importance and function of marketing.
Resource ID:
14332
Grade Range:
11, 12
In this lesson, students will explore opportunities and methods to enhance their job search in the marketing industry.
Resource ID:
14389
Grade Range:
11, 12
The concept of pricing and strategies used to determine and adjust prices will be explored in this two-day lesson.
Resource ID:
14348
Grade Range:
9, 10, 11, 12
In this lesson, students will learn about promotion as a part of the marketing mix and the communication process. Students will also discuss the means of communication, illustrate the process, and research how a popular brand has changed over time.
Resource ID:
14303
Grade Range:
10, 11, 12
In this lesson, students will learn and understand the important role market research plays in business.
Resource ID:
14371
Grade Range:
11, 12
In this lesson, students will learn to categorize types of business risk, interpret how various types of risk impact business activities, and evaluate security precautions.
Resource ID:
14360
Grade Range:
10, 11, 12
In this lesson, students learn important economic concepts for the private enterprise system.
Resource ID:
14336
Grade Range:
11, 12
In this lesson, students will identify international economic factors that affect marketing planning and describe areas of marketing research such as advertising, product, market, and sales.
Resource ID:
14393
Grade Range:
11, 12
In this lesson, students will write a business plan, utilizing their marketing and financial planning instructional background knowledge, and then create a digital presentation that is a high-level summarization of the plan. Students will present to the…
Resource ID:
14340
Grade Range:
11, 12
In this lesson, students will explore the need for marketing information and how that relates to consumer differences in a global marketplace.
Resource ID:
14350
Grade Range:
9, 10, 11, 12
In this lesson, students will be able to use different combination of elements and media, and develop effective promotional materials.
Resource ID:
14308
Grade Range:
9, 10, 11, 12
This lesson helps students to become familiar with fashion terminologies and history of the fashion industry to gain a deeper understanding of the industry.
Resource ID:
14299
Grade Range:
10, 11, 12
Students will learn about supply and demand, the costs of doing business, and market structure and prices. Students will discuss how competition affects pricing and research and present how international issues affect pricing.
Resource ID:
CTEMentoringProgram
In December of 2016, the Texas Education Agency (TEA) contracted with Resources for Learning, LLC, (RFL) to launch the Career and Technical Education (CTE) New Teacher Mentoring Program. The CTE New Teacher Mentoring Program offers ongoing mentoring and…