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  • Practicum in Marketing
  • Scope and Sequence: Practicum in Marketing
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  • Lesson Plan: Competing for Market Segments
  • Lesson Plan: Focusing on Marketing Segments
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Lesson Plan: Focusing on Marketing Segments

Resource ID
14328
Grade Range
11
12
Institutional Organization
UNT

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Description

Description

During this lesson, students will explore how markets can be segmented in a variety of ways and how this leads to product usages and marketing benefits. 

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Documents
Lesson Plan Focusing on Marketing Segments.docx
Independent Practice Assignment #1.docx
Independent Practice Assignment #2.docx
Product Service Inventions for an Aging Population Rubric.docx
Marketing to the Generations Rubric.docx
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